The Contribution Of Marketing Research To Business Organization

(A CASE STUDY OF LIFE BREWERIES PLC ONITSHAABSTRACTThe purpose of this study is to examine, the contribution of marketing research to business organization, particular reference was made to life breweries Plc Onitsha, Anambra state.Marketing research studies are embarked upon to obtain information about the controllable and non-controllable factor as regards to the marketing of goods and services.The information helps the management to reduce the risk in business thereby solving managerial problems.Hence in conducting the research, the researcher made use of oral interview and questionnaire, s…