The Impact Of Relationship Marketing As A Tool For Customer Satisfaction And Profitability.

116 pages Chapters 5 ID: MKT0093

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DepartmentMarketing
TypeProject
Pages116
Chapters5
Methodologychi saqure
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0093

Abstract

THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR  CUSTOMER SATISFACTION AND PROFITABILITY.(A CASE STUDY OF INTERCONTINENTAL BANK PLC, ABA)ABSTRACTThis research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental  Bank Plc Aba, as a case study. This study was carried out to reveal the extent at which the relationship marketing can help the bank satisfy their customers and to maximize profit. It tries to research out the need for the application of relationship marketing in solving …

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