The Impact Of Segmentation On Customer Statistaction ]

THE IMPACT OF SEGMENTATION ON CUSTOMER STATISTACTION (A CASE STUDY OF NBC PLC IN ENUGU METROPOLIS)ABSTRACTBasically, NBC moffers different product to customers which in one way or the other leads to the satisfaction of the desires of the customers. Some objectives of this study are;•To find out the role of segmentation in the marketing of NBC Plc products.•To find out if market segmentation of NBC Plc leads to increase customers patronage.Based on the above objectives, the researchers used primary and secondary data.  Secondary data are collected from already done work like textbooks, dic…