The Effect Of Marketing Promotion On The Efficiency Of Banks

CHAPTER ONE INTRODUCTION1.1    BACKGROUND OF THE STUDY The Nigerian banking sector has changed tremendously since the introduction of the structural adjustment programme (SAP) on July 1996. Prior to this time, opening new bank were stringent. Banks were not only few and fair between competitor. The central bank of Nigeria (CBN) fixed minimum and maximum lending and interest rates.Since the new existing banks were put in straight jacket, and they were not mandated by circumstances to be aggressive bank officials sent in their officers, waiting for customers to call. When they called they were s…