The Impact Of Sales Promotion On Organizational Performance

65 pages Chapters 5 ID: MKT0438

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Project Details

DepartmentMarketing
TypeProject
Pages65
Chapters5
MethodologyStatistical Analysis
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0438

Abstract

ABSTRACT          The analysis of research on impact of sales promotion on organizational performance. (A case study of Nigeria bottling company (NBC plc, coca cola Onitsha plant. revealed that the study is relevant in that it seeks to identify the role sales promotion plays in the marketing strategies and achievement of organizational goals and objectives. And have tried to expose the impact of sales promotion output and employees commitments on organizational activities. Also serves as a guide to the company under examination and the entire soft drink company in Nigeria by given them an insi…

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Pages65
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