The Effects Of Television Commercials On Buying Habits

50 pages Chapters 5 ID: MAS0369

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DepartmentMass Communication
TypeProject
Pages50
Chapters5
FormatMS Word & PDF
Reference No.MAS0369

Abstract

This study is aimed at finding the Effect of Television Commercials on the Buying Habits of people in Enugu metropolis: A study of Omo and Elephant Blue Detergents. The study made use of survey (sampling) method of social scientific research which involves interviews using structured questionnaire. The sample size of 200 people was draw from different parts of Enugu metropolis. In distributing the questionnaire the researcher considered the respondent’s income level education level and ensured that they had television sets in their homes. In order to get a true reflection of the study group. F…

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Pages50
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