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Project Details
| Department | Mass Communication |
| Type | Project |
| Pages | 65 |
| Chapters | 5 |
| Format | MS Word & PDF |
| Reference No. | MAS0396 |
Abstract
ABSTRACT The focus of this work is on the impact of using celebrities in television advertisement. Thus to ascertain whether celebrities in adverts enhance sales is the prime motive/factor in the execution of this research. Chapter one looks at the introduction rationale of the study and the scope. Chapter two focuses on the sources of literature,, and the review of related literature, especially, the postulations of Thomas C.O. Guinn et al 91998:286) Naresh K. Mathotra (1996:744), William Wells et al (1995:7) and other scholars were reviewed. The summary of the review was also hiched. The re…
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Full material
₦ 5,000 $(29)
| Pages | 65 |
| Delivery | Instant, after payment |