ABSTRACT This study “An Assessment of the Role of Mobile Phones in Interaction among Undergraduate Students of Ahmadu Bello University Zaria” is to find out the uses of mobile phones, the impact of social media on interaction among undergraduate student of Ahmadu Bello University Zaria and to identify the aspect… Continue Reading
INTRODUCTION Advertising is one of the most powerful socializing forces in our culture. Analysts have often state that “advertised products sell more than products that are not advertised. Adverts shape our attitudes and our attitude shape our behaviour. Benson (1999) Most producer believe that advertising as an element of marketing mix is… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background to the study Studies have focused on how television programmes that appear to be “real” alters the viewers’ perception of reality (or social reality) (Nwafor, 2015). However, recently a new fad in television has surfaced and it appears to be taking over. Reality television shows are overtaking… Continue Reading
In a world of fierce competition and emergence of internet as a powerful, borderless media, gaining and retaining the attention of consumers and customers and persuading them to buy products and services through the broadcast media is becoming more challenging and important. Although advertising has been proved to be effective in… Continue Reading
In politics today, the media are very important in reporting political activities. There are certain ways they report political actors which allow the people to develop a level of perception about the politicians. The media often frame reports, not only for people on what they should think about (agenda setting)but on how they should think… Continue Reading
ABSTRACT The importance of Advertising is ubiquitous to every person or profession. It has been part of our daily events irrespective of our lines of discipline like teaching, medicine, accounting, business, agriculture, politics etc. This Study examined the effect of Political… Continue Reading
The practice of journalism comes with its challenges in every part of the world today. In Nigeria journalists suffer different types of abuse in the course of carrying out their duties, these abuses range from, unlawful arrest and grueling interrogation during detention, imprisonment, assassination, harassment, rape, maiming and other… Continue Reading
The aim of this research is to examine The Effects of Social Media on Students’ Performance. Social media is rapidly changing the communication setting of today’s social world. Hence its emergence is significantly having effect on the performance of students and as such has become prone to frequent fluctuations on the mood and… Continue Reading
The project focuses on the importance of public relations in engendering corporate peace and harmony. Industrial harmony presupposes a situation where the employees and management co-operate willingly for corporate objectives. In the review of various literatures, it is explained that crisis in industrial relations environment will no doubt has a… Continue Reading
The study was carried out to know the coverage given to sickle cell disease as well as their pattern of coverage. Content analysis was used to analyse two the guardian and vanguard newspapers from the period of year 2015 and 2016. … Continue Reading
This research work titled The Effect Of Television Adverting On Chi Exotic Product Patronage: A Study of Samaru Community, Zaria, was conducted in Kaduna state Nigeria. The research work specifically aimed at investigating if television advertising employed by chi exotic juice had influenced people to buy the product. It asked the… Continue Reading
Music is an integral part of youth culture; Music is now the most popular form of entertainment worldwide with the established fact that music is very persuasive on the thoughts, action behaviour and ideology of people especially youths. The aim of this study was to examine youth’s perception of Nigerian hip-hop music “a study of the… Continue Reading
This research is on the assessment of Polio Eradication Campaign Strategies in Zaria. It is obvious that poliovirus was once a major challenge of Nigeria. The help of House to house meeting played a significant role in the eradication of poliovirus in Sabon-Gari Local Government, Zaria. The research used survey method and convenience… Continue Reading
This study assessed the challenges of Jounalism practics in Nigeria focused on Nigerian Television Authority, NTA, Radio Lagos and Lagos Television. The researchers evaluated the challenges of journalism practice in Nigeria, using NTA, Ijebu-Ode, Radio Lagos and LTV Ikeja, Lagos, Nigeria as the case study based on some variables such as… Continue Reading
This project investigates the role of radio on political mobilization of rural dwellers. A study of listeners of radio in Ijebu North Local Government Area of Ogun State . The study adopts a descriptive survey method. The research instrument for data collection was questionnaire. Data were collected from both primary and secondary… Continue Reading
This project investigates the role of radio in preventing teenage pregnancy in Ijebu North Local Government, Area of Ogun State . The study adopts a descriptive survey method. The research instrument for data collection was questionnaire. Data were collected from both primary and secondary sources. A total of 100 questionnaires were… Continue Reading
Social media is used for falsehood and all sorts in other to discredit or cause tension, agitations, rancour, resentment, bitterness or umbrage along the divides of any society. It cuts across a great number of people, dealing with all human endeavour. Due to its nature, it becomes possible for it to be used as a tool for political… Continue Reading
This study was based on the audience perception on the persuasiveness of TV Adverts on consumer behavior using Indomie noodles TV adverts as a case study. The study was carried out with the aim of measuring the effects of TV adverts on consumer buying behavior. Empirical research was carried out from various literature texts on basic concepts of… Continue Reading
This research work focused on the perceptions of female mass communication students of Enugu state University of Science and Technology Enugu towards journalism as a career. The study aims at finding out the attitudes that are being displayed by female mass communication students towards journalism as a career. Survey method was adopted and the… Continue Reading
The study, examine public perception of social media contribution in the fight against corruption, the Idealistic theory, was used in this research study, as different philosophies of scholars review ,is noted to make this research concrete , observed to examine , the public perception ,in Corruption, as news information is being neglected .… Continue Reading
The research study was aimed at radio broadcast programmes and rural development in Nigeria; A study of residents of Awgu local government area. The study addressed four research questions. The study adopted the survey research design method using the questionnaire as the research instrument. The findings revealed among others that there are… Continue Reading
This research exercise is on the challenges of journalism practice in Nigeria (A study of Nigerian Television Authority, Enugu). The research study adopted the systems theory and Maslow’s Hierarchy of Needs Theory as the theoretical framework for this study. The research population comprised 89 staff workers and the research study adopted the… Continue Reading
This research exercise is on the influence of new media in social life of Nigeria youth; in Godfrey Okoye University students. The research study adopted the media systems dependency theory as the theoretical framework for this study. The method used for this study was survey research method, with the population of 1640 students and a sample size… Continue Reading
This research work focused on the perceptions of female mass communication students of Enugu state University of Science and Technology Enugu towards journalism as a career. The study aims at finding out the attitudes that are being displayed by female mass communication students towards journalism as a career. Survey method was adopted… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Cartoons have been a part of cinema history from the time the first motion pictures were made in the late 1800s. A cartoon is a movie made by using animation instead of live actors, especially a humorous film intended for children (Thompson, 2010). Cartoons can also be described… Continue Reading