CHAPTER ONE INTRODUCTION 1.1 Background to the Study According to Parekh and Rupal, (2012) advertising is a form of marketing communication used to promote or sell something, usually a business's product or service. Advertising is how a company encourages people to buy their products, services or ideas. An advertisement (ad) is anything that draws… Continue Reading
CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the… Continue Reading
Books are forms of media (probably one of the earliest) called the print media. This category of Media is being forced into a fierce struggle for survival by the advent of more recent forms of media, but due to their Unique characteristics, Books are keeping up. TABLE OF CONTENT: Media Types of Media Books People's testimonials The Uniqueness… Continue Reading
Background of the Study Man is a social being and hence; will find a way to satisfy his need for communication. Richmond and McCroskey (2009) state that 'the importance of communication in human society has been recognized for thousands of years, far longer than we can demonstrate through recorded history. It is said that humans communicate to… Continue Reading
Developments in the history of human communication, often called, ‘the information society’, and have transformed the way many people work in the media and entertainment industries. This study examined how modern communication technology facilitates the practice of broadcasting. Attention was focused in particular on the application… Continue Reading
This research is a quantitative study using 4th grade reassessment on one on one technology and its effect on student achievement and motivation.… Continue Reading
The increasing rate of teenage smokers in Nigeria and probably the world over has introduced both social and economic problems in the society. Most people are of the view that advertisement has contributed immensely to this trend. Our problem therefore is to evaluate “the effects of Tobacoo advertising on student of tertiary institution… Continue Reading
This is a public perception of the advertising of G.S.M product (MTN)/ZAIN). A case study of Onitsha Community. The Main purpose of this study is to ascertain the publicd attitude towards the advertisement of GSM products. To enable some GSM business organization know how consumer feel about their products. It will further evaluate the… Continue Reading
This study focuses on “The Role of the Media in Influencing Enugu State Government Policies during Governor Chime’s Government from 2007-2011”. A survey method of research was used, five questions were raised and three hypotheses were formulated of which one was accepted and two rejected. The population of 3,267,837 was estimated… Continue Reading
The main trust of this study is to find out the role of radio in mobilizing Nigerian women in politics. This is studied in relation to other media of communication. We became interested in this project since 4th March, 2004, when some of us listened to the review on the international women’s day on COSMO FM with the title “Nigerian… Continue Reading
INTRODUCTION We live in a world where information is as important as life. Also where broad casting is expensive, tedious and bottled up that only those who search earnestly gain access to the races of knowledge (information) and help make the world a global village. However broadcasting is one of the means through, which information, ideas,… Continue Reading
This research project examines the implications of news commercialization on management of broadcast Media in Nigeria with emphasis on NTA Enugu. Thus, the issue at stake on this topic is to find out what impact does news commercialization has on the Mass audiences even when media claims to be the watch dog of the society. Therefore,… Continue Reading
The aim of this study was to examine the role of tectonic media in combating drug abuse and its national implication. Chapter two was specifically intended to find out the role of electronic media in combating drug abuse and national security. It was revealed among other things, that factors includes peer pressure, unemployment, idleness,… Continue Reading
The research was carried out in Enugu and the purpose was to determine the impact of communication on organizational efficiency. Oral interviews and questionnaire developed by the researcher were the instrument for data collection. This study proved that the efficiency and effectiveness of an organization to co-ordinate its activity well… Continue Reading
Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the… Continue Reading
The use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers. The following findings were made in the course of the study. Nigeria accepted that Internet… Continue Reading
The research was carried out in Enugu and the purpose was to determine the impact of communication on organizational efficiency. Oral interviews and questionnaire developed by the researcher were the instrument for data collection. This study proved that the efficiency and effectiveness of an organization to co-ordinate its activity well… Continue Reading
1.0 INTRODUCTION 1.1 BACKGRAND TO THE STUDY The Orgin of Ngwo Nwa Ngwu Ako is a central name for the entire Ngwo people which means the spirit of love ,oneness and the joy of every Ngwo man and woman .This is because history has it that Ngwo which is made up of ten villages and at mile and recently five autonomous communities had one man as their… Continue Reading
INTRODUCTION 1.1 BACKGROUND OF THE STUDY Nigeria has become a country playing host to the victory of wrong over light, falsehood over the truth and supremacy of personal irresponsibility over fundamental values. It is a country perpetuating a policy that fails to value human life and cherish human beings above material possession, power and… Continue Reading
Journalism is the collection, preparation and distribution of News and related commentary and feature materials through such media as pamphlet, News letter, magazines, radio, motion pictures, television, Bill Boards the internet and Books. Journalism according to World Book encyclopedia (Vol. 11) is the profession of recording events they… Continue Reading
Cartoons have more recently become a prominent feature in newspapers. An increasing number of publishers and editors have realised its relevance and are beginning to exploit its full potentials. Despite its usefulness and popularity which is assuming a viral dimension in many media houses, one wonders, as replete and common place as these… Continue Reading
This research work is aimed at evaluating the effectiveness of the radio advertisements on family planning programmes bearing in mind the impact of family planning advertisement on the radio audience. The research method used was survey method and questionnaire being the instrument. The findings got from the questionnaire shows that the… Continue Reading
This paper examines the illusion and reality of press freedom in attaining a true democratic system of government in Nigeria. Area of the study was Enugu metropolis which comprises of Enugu North and Enugu South, as area considered one of the nerve centres of intense political activities in Nigeria. Data were collected through… Continue Reading
Television is incorporated within the child‟s experience as it becomes part of the child‟s inner world. In discussing about television and evolutional development of T.V, some one may wonder how television affects a child of ten to eighteen year. But it is apparent that the young child is dominated by this TV. Children learn to read… Continue Reading