The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate… Continue Reading
This study on mass media in the promotion of government policies in Nigeria was conducted to determine the contributions of mass media research in the overall success of promotion of government policies in Nigeria using Enugu State Broadcasting Service of Nigeria as a case study. This study is made up of five chapters, chapter one deals… Continue Reading
The Nigerian electorate in recent years has been intensely individualistic groups. Hence political parties usually confront pro-found cultural differences given the cultural structure of the Nigerian electorate. Independent Television Benin is an electronic media with visual and audio sounds. It is an effective spontaneous messages… Continue Reading
The study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the… Continue Reading
INTRODUCTION 1.1 BACKGROUND OF THE STUDY The much-touted 2003 elections now belong to the past. Nigeria did not break in pieces, at least, literally. However, like every other significant event in a nation’s history, the 2003 general elections is just still present. It left in its trail unrestrained outbursts, tantrums, violence, condemnations… Continue Reading
In every society we find ourselves, the need for the rules to reach out improve the standard of the ruled is imperative. The system must rely upon a regular two-way flow of information between the government and the citizens of the country, we have seen subsequent administration, be it military or civilian coming out with one programme or… Continue Reading
This study is aimed at finding out hoe ESBS Radio has helped in the economic empowerment of Agbani community and to find out the possible ways to improve the economic standard of the dwellers of Agbani community. This study was based on uses and gratification theory. The researcher consulted relevant literature to raise secondary data… Continue Reading
The aim of this study was to analysis the influence of News Censorship on the Performance of Media Houses in Nigeria. The aim of this study was achieved using the survey research method. Subjects were drawn from staff of Nasarawa Broadcasting service using the purposive sampling technique. Five research questions were used in the study.… Continue Reading
The Federal Radio Corporation of Nigeria is the Pioneer Broadcast Organization in Nigeria with a rich culture of excellence. Available records reveal that Radio Broadcasting was introduced into Nigeria in 1933 by the then colonial Government. It relayed the overseas service of the British Broadcasting Corporation through wired system with… Continue Reading
This study focuses on the influence of religious programmes on NTA Enugu in regulating the moral conducts of Nigeria student, a study of Caritas University students. This is an investigative study in which 280 questionnaires were distributed and 240 were returned. A survey research method was adopted to take care of the diverse nature and… Continue Reading
Technological advancement in communication technologies has continued to eulogize television as a powerful medium of mass communication. Interestingly, television programme span around the circuits of human endeavour including politics, culture and education.Udeajah (2004, p.7) affirm this when he notes that:We all know in truth… Continue Reading
The internet plays a fundamental role in organizations and societies. The basic fact justifies the information revolution that has been taking place across the globe in recent times. The term internet, according to Cawkell in Ogedegbe (2006, p.152) is a large computer network formed out of some thousands of interconnected networks, and it… Continue Reading
This study is geared towards finding out the role of television in political mobilization to rural audience in Nigerian with special references of Njikoka local government. for this study, five rural towns in Njikoka local government area were studied. The important of television as the most mobilization media of mass communication is… Continue Reading
This study was undertaken to find out Enugu Residents Perception of New Media as a means of Communication. In this research work, some research questions were raised which included, if Enugu residents see media as a means of communication; what purpose do they use new media for; how credible is the new media and if new media is seen as an… Continue Reading
The role of public relations in ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PARASTATALS (A CASE STUDY) OF THE ENUGU STATE IDATER CORPORATION) is hinged on disclosing the necessity of applying public relations and the role public relations can play in rendering a satisfactory services which will not only retain customer but attract… Continue Reading
The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is Omo detergent television commercials capable of influencing consumer to purchase the product? What is the attitude of… Continue Reading
This project is aimed at establishing or reputing the general feeling that Abs is subservient to the government of the day and finding out if news items that are anti-government one can bored and whether the audience that perceive their news programmes objective and indepth in its approach. It is also aimed at finding out the disparity… Continue Reading
In this research project, the survey methods was used. The questionnaire is also a great tool for data collection in this research project. This project examines how the press in its effectiveness can act as an agent of social mobilization with particular reference the National Orientation agency in Okigwe Local Government Area of Imo… Continue Reading
First and foremost any business which comes into existence is always bursting euphoria of success always come into being through proper co-ordination all organs of business out for effective result. Therefore, responsibility is vested on the shoulder public relations, the effective role public relation department of Isuofia Community Bank… Continue Reading
In a world of fierce competition and emergence of internet as a powerful, borderless media, gaining and retaining the attention of consumers and customers and persuading them to buy products and services through the broadcast media is becoming more challenging and important. Although advertising has been proved to be effective in… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background to the study Studies have focused on how television programmes that appear to be “real” alters the viewers’ perception of reality (or social reality) (Nwafor, 2015). However, recently a new fad in television has surfaced and it appears to be taking over. Reality television shows are overtaking… Continue Reading
INTRODUCTION Advertising is one of the most powerful socializing forces in our culture. Analysts have often state that “advertised products sell more than products that are not advertised. Adverts shape our attitudes and our attitude shape our behaviour. Benson (1999) Most producer believe that advertising as an element of marketing mix is… Continue Reading
ABSTRACT This study “An Assessment of the Role of Mobile Phones in Interaction among Undergraduate Students of Ahmadu Bello University Zaria” is to find out the uses of mobile phones, the impact of social media on interaction among undergraduate student of Ahmadu Bello University Zaria and to identify the aspect… Continue Reading
This project is based on the theoretical and practical study of the media ownership on professionalism. In this work, I revaluate the two types of the media-that is, government ownership and private ownership (Minaji System Television Obosi and Nigerian Television Authority Enugu) with a view to recommending a more effective ownership… Continue Reading