The Nigeria marketing environment today is one of aggressive and unfriendly competition among both manufacturers and service providers. Most companies adopt various marketing strategies in order to maintain or increase profit margin, market shares or sales volume of their products or services. In this effort, quite a fortune is spent on… Continue Reading
This chapter gives us an introduction to the research „‟Impact of Breath away (CRBC TV) as related to children behavioral problems (A study of Yakurr Local Government Area). The mass media is the means of passing information through the use of various channels or media (television, radio, newspaper e.t.c.) to a large heterogeneous… Continue Reading
The purpose of embarking on this study was to provide a well-detailed account on the impact of digitization of the Broadcasting Media in Nigeria. The study ascertained the level of media digitization in Nigerian Television Authority, Enugu (NTA) in this Era of ICT and internet operations. The researcher used survey research design to… Continue Reading
This project on ― impact of Freedom of Information Act: A study of journalism practices in Uyo community – from January to June, is aimed at finding out how Freedom of Information Act impact positively on the life of practicing journalists in Uyo community. In carrying out the study the researcher used survey design method, while… Continue Reading
Broadcasting has been at the forefront of many technological changes, mostly in digitalization and enhancement of existing technology. For example, digital technology now permits listeners to obtain traffic information and news per se, while listening to a cassette, compact disc or radio station etc. (Church Akpan 2006). We are all living… Continue Reading
This research work was aimed at finding the Impact of NTA Enugu Commercials on Consumers Demand for Malta Guinness. The researcher made use of the survey design to gather necessary information. Copies of questionnaire were administered and retrieved from the respondent. The findings showed that NTA, Enugu commercials have impact on… Continue Reading
This research was conducted with the aim to examine the impact of Nigerian Television Authority Enugu no the social development of rural community Emene, Enugu state. The study was based on uses and gratification theory. The population of the study was 250 out of which 200 were purposively selected and sampled. The researcher consulted… Continue Reading
This research work examined the impact of radio on political mobilization. Survey method was used for the study. Combinations of purposive and random sampling techniques were used to draw a sample of 100 respondents from five communities of Ezza North Local Government Area (Nkomoro, Inyere, Ogboji, Ekka and Amuda community). An 18-item… Continue Reading
The aim of this study was to determine the impact of social media on modern journalism in Makurdi metropolis. To achieve this aim, the survey research method and chi-square were used. Subjects were drawn from journalists in Makurdi metropolis in Benue State, using the purposive sampling technique. Three research questions and one… Continue Reading
In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyses the public relations strategies and policies management of the organization in question. The… Continue Reading
This study was carried out with the sole objective of determining the Effectiveness of Radio in Educating Nigerian Women on Immunization. A Case Study of Oru-East L.G.A of Imo State. The researcher identified the research problems and used them to raise four research questions and four research hypotheses. Literature relating to the topic… Continue Reading
It has been established that the “Western nations dominate the electronic media around the world which in return has a powerful effect on the Third World cultures by imposing on them Western views, and therefore, destroy their native cultures”. As a result, this study examined the impact of Electronic Media on Cultural Imperialism on… Continue Reading
Poliomyelitis is a dreaded disease which affects children either disables or kills them. The government has embarked on Immunization to “Kick Polio out of Nigeria”. Advertising have been employed to achieve this goal. This study is aimed at ascertaining the role/roles played by media advertising and the roles played by ministry of… Continue Reading
Technology is a very important and useful part of life, effective and appropriate use of it still needs to be improved in education. This study set out to investigate the extent to which students of tertiary institution use internet for their project writing./ t his study will also present the ways students of tertiary institution access… Continue Reading
This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly… Continue Reading
PROPOSAL I choose to write on Drug and trafficking because it has assumed a global concern, even in the sporting sphere, it is being questioned. The press has devoted lots of its spaces and airtime to attack the monster its impact is very disturbing and divesting without concerted efforts of all and sundry it may be a scourge that may threaten the… Continue Reading
The major thrust of this work is to arise the impact of television advertising on Etisalat market audience; a study of Owerri metropolis, Imo state (January – June 2013). This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This work is aimed at solving the problem of how to communicate… Continue Reading
This study on mass media in the promotion of government policies in Nigeria was conducted to determine the contributions of mass media research in the overall success of promotion of government policies in Nigeria using Enugu State Broadcasting Service of Nigeria as a case study. This study is made up of five chapters, chapter one deals… Continue Reading
The impact of advertising for businesses and brands in the 21st century has become imperatively permanent and therefore cannot be overemphasized. Advertising, it is generally believed, dates back as old as man himself, and thus has been present in his economic and socio-political life before recorded civilization began. Sapso (1975, p. 9)… Continue Reading
BACKGROUND OF THE STUDY The media as had been established can provide for audience members information on Varity of issue. By emphasizing certain topic stressing particular interpretation and projects specific themes the media creates some distorted impression with their “ definition” portraying reflection of the real society ie if sexual… Continue Reading
This project seeks to appraise the impact of indigenous soap operas on the general behavior of students of Caritas University. A survey research method was employed in carrying out this work. At the end of the exercise, findings showed that indigenous soap operas have a great impact on the behavior of the students of Caritas University.… Continue Reading
INTRODUCTION The reason for banks striving to improve their profitability are obvious and varied. In this era of competitions, there is need for organizations, banks business enterprises churches, clubs etc. to evolve procedures to improve their performance to the benefits of their consumers and knowing fully well that times have change and also… Continue Reading
The project is aimed at determining theinfluence of media ownership on NTA and AIT Lagos. It is centred on the influence of media ownership of the programming on both television stations. Survey and random sampling were used to source for data. Questionnaire was the instrument used for data collection. Chi-square was used as a statistical… Continue Reading
The study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the… Continue Reading