Effective Marketing Strategies For Improved Performance Of Non-durable Consumer Product

(A CASE STUDY OF ALWAYS SANITARY TOWEL A PRODUCT OF PROCTER AND GAMBLE IN ENUGU METROPOLIS) ABSTRACT This research project is very critical study for procter and gamble Nigeria Plc, the study was motivated by the necessity to improve performance of always’s sanitary towel through effective marketing strategies. This research projects was aimed at the following. a)           To identify marketing strategies that can be implemented in order to increase the sales and profitability of the product. b)           To determine whether distribution method of P*G has helped to increase sales of always…