The Impact Of Advertising On The Marketing Of Banking Services

89 pages Chapters 5 ID: MKT0550

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DepartmentMarketing
TypeProject
Pages89
Chapters5
FormatMS Word & PDF
Reference No.MKT0550

Abstract

.  (A CASE STUDY OF MICRO FINANCE BANK OKO) ABSTRACT         This research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the impact of advertising in the marketing of banking services using Micro Finance Bank Plc Oko as a case study. As a matter of fact, financial industries are banks and other insurance firms.         Advertising can be defined as any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsors. This look at the various types of advertising that is re…

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