Consumer Brand Preference In The Purchase Of Beverage

IN ENUGU METROPOLIS CHAPTER ONE   INTRODUCTION 1.1     BACKGROUND OF THE STUDY This study is more concern on the S IN ENUGU METROPOLIS.  Rightly, from the time immemorial, there had been several cases of the purchase of different brand of beverages consumption either domestically or for commenced purpose.           Consumer brand preference in the purchase of beverage is simply the procurrent of different brand of beverages in the relation to their choices in the highest order.           Based on the study we shall focus on the various brands of beverage purchased by consumers…