Consumer Brand Preference In The Purchase Of Beverage In Enugu Metropolis

ABSTRACT The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: i.To find out why the foreign processed brand is preferred and the problems militating against it. ii.To ascertain why the less privilege go for the locally processed brands. iii.To find out why people trade on the foreign brands in spite 0of the low prices of the local beverage. iv.To find out the factors responsible for the poor processing of beverage by the local processors. v.To find the possible situation on how to bridge the purchasing gap be…