Consumer Brand Preference In The Purchase Of Beverage In Enugu Metropolis

57 pages Chapters 4 ID: MKT0128

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Project Details

DepartmentMarketing
TypeProject
Pages57
Chapters4
Methodologydescriptive statistical techniques
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0128

Abstract

ABSTRACT            The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis.            The objective of the study or research was:i.                    To find out why the foreign processed brand is preferred and the problems militating against it.ii.                  To…

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Full material

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Pages57
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