An Evaluation Of Product Positioning Strategies In The Consumer Products Industry In Nigeria

72 pages Chapters 5 ID: MKT0621

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DepartmentMarketing
TypeProject
Pages72
Chapters5
FormatMS Word & PDF
Reference No.MKT0621

Abstract

(A CASE STUDY OF UNILEVER NIGERIA PLC ) ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc.         The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives.         In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected.         This sample random sampling technique and chi-square statistical tools was used for this study. i.             From the analysis of the data, it was deduced that the selected firms consider the application o…

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