Full material
₦ 5,000 $(29)
| Pages | 89 |
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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 89 |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | MKT1310 |
Abstract
ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This sample random sampling technique and chi-square statistical tools was used for this study. i.From the analysis of the data, it was deduced that the selected firms consider the application of product positioning as very important part of firm’s sales objectiv…
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Full material
₦ 5,000 $(29)
| Pages | 89 |
| Delivery | Instant, after payment |