An Evaluation Of Product Positioning Strategies In The Consumer Products Industry In Nigeria

72 pages Chapters 1-5 ID: MKT0006

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Project Details

DepartmentMarketing
TypeProject
Pages72
Chapters1-5
MethodologyChi-Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0006

Abstract

(A CASE STUDY OF UNILEVER NIGERIA PLC )ABSTRACTThis study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc.        The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives.        In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected.        This sample random sampling technique and chi-square statistical tools was used for this study.i. &nbsp…

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Pages72
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