Promotion As A Strategic Instrument In The Sales Of Malt Drinks (a Case Study Of Guinness Nigeria Plc Enugu Metropolis)

82 pages ID: MKT0709

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Project Details

DepartmentMarketing
TypeProject
Pages82
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0709

Abstract

ABSTRACT This research project is a very crucial study for the Guinness Nig Plc the study was motivated by the necessity to establish the extent of promotion as a strategic instrument in sales of any manufactured prompts. Guinness Nig Plc was made use of by the researcher as case of study because of the level and precision this study intends to attain this study was also expected to:i.Examine the effectiveness of promotion techniques been employed by Guinness Nig Plc.ii.Determine to which extent this organization have successfully operated its business with the current promotion of i…

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