Promotion As A Strategic Instrument In The Sales Of Malt Drinks (a Case Study Of Guinness Nigeria Plc Enugu Metropolis)

112 pages Chapters 5 ID: MKT0154

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DepartmentMarketing
TypeProject
Pages112
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0154

Abstract

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS(A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)Abstract           This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products.           Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this study intends to attain. &n…

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Pages112
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