Promotion As A Strategic Instrument In The Sales Of Malt Drinks (a Case Study Of Guinness Nigeria Plc Enugu Metropolis)

84 pages ID: MKT0740

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Project Details

DepartmentMarketing
TypeProject
Pages84
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0740

Abstract

ABSTRACT  This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products.  Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this study intends to attain.   This study was also expected to:i) Examine the effectiveness of promotion techniques been employed by Guinness Nig Plc.ii) Determine to which extent this organization have successfully operated its business with the …

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