Sales Promotion As An Effective Marketing Strategy For Selling Consumer Product. (a Case Study Of Nigeria Bags Manufcatiring Complany, Ikeja Lagos)

TABLE OF CONTENTSTitle PageCertificationAcknowledgementTable of contentsCHAPTER ONE1.0 Introduction1.1 Background of the study1.2 Statement of the study1.3 Objective of the study1.4 Significance of the study1.5 Scope of the study1.6 Limitation of the studyCHAPTER TWO2.0 Literature Review2.1 Concept of sales promotion2.2 Objectives of sales promotion2.3 Sales promotion planning strategy2.4 Factors determine the selection of sales promotion2.5 Concept of consumer products2.6 Types of consumer products2.7 Effect of sale promotion in marketing of consumer products.2.8 Hypothesis formulationCHAPTER…