Sales Promotion As An Effective Marketing Strategy For Selling Consumer Product. (a Case Study Of Nigeria Bags Manufacturing Company, Ikeja Lagos)

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0     Introduction 1.1     Background of the study 1.2     Statement of the study 1.3     Objective of the study 1.4     Significance of the study 1.5     Scope of the study 1.6     Limitation of the study CHAPTER TWO 2.0     Literature Review 2.1     Concept of sales promotion 2.2     Objectives of sales promotion 2.3     Sales promotion planning strategy 2.4     Factors determine the selection of sales promotion 2.5     Concept of consumer products 2.6     Types of consumer products 2.7     Effect …