Sales Promotion As An Effective Marketing Strategy For Selling Consumer Product (a Case Study Of Nigeria Bags Manufacturing Company, Ikeja Lagos)

52 pages ID: MKT1011

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DepartmentMarketing
TypeProject
Pages52
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1011

Abstract

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0Introduction 1.1Background of the study 1.2Statement of the study 1.3Objective of the study 1.4Significance of the study 1.5Scope of the study 1.6Limitation of the study CHAPTER TWO 2.0Literature Review 2.1Concept of sales promotion 2.2Objectives of sales promotion 2.3Sales promotion planning strategy 2.4Factors determine the selection of sales promotion 2.5Concept of consumer products 2.6Types of consumer products 2.7Effect of sale promotion in marketing of consumer products. 2.8Hypothesis formulation …

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