Promotion As A Strategic Instrument In The Marketing Of Malt Drinks (a Study Of Guinness Nigeria Plc, Enugu Metropolis)

ABSTRACT  This research project is a very crucial study for the Guinness Nigeria plc. This study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of Guinness product (Malt). Guinness Nigeria plc was made use of by the researcher as a case of study because of the level and precision.  This study intends to attain. This study was also expected to: Determine the extent to which this organization have successfully operated its business with the current promotion of its products. Device ways such that promotion could be used as a Strategic I…