The Incidence Of Brand Loyalty Among Consumers' Of Cereal Foods (a Case Study Of Phinomar Foods Enugu)

THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS’ OF CEREAL FOODS (A CASE STUDY OF PHINOMAR FOODS ENUGU)ABSTRACTThis research was concerned with the incident of Brand loyalty among the consumer of cereal foods in Enugu metropolis, using Phinomar Foods in Enugu as case study. Given the background of the problems the study sought to know the existence and extent of brand loyalty among consumers of cereal foods, to determine the influence of prices of the products on brand loyalty, whether consumers perception of the attributes of the cereal foods influence brand loyalty for particular brands and s…