The Effectiveness Of Personal Selling In The Marketing Of Industrialproducts In Enugu Metropolis

97 pages Chapters 5 ID: MKT0062

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Project Details

DepartmentMarketing
TypeProject
Pages97
Chapters5
Methodologychi saqure
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0062

Abstract

THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCTs IN ENUGU METROPOLIS  (A STUDY OF EMENITE NIGERIA PLC) ABSTRACTThis research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products. To determine the impact of personal selling on increasing the sales volume of Emenite. To what extent selling impac…

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