The Impact Of Marketing Communication On Consumer Brand Loyalty

86 pages Chapters 5 ID: MKT0081

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Project Details

DepartmentMarketing
TypeProject
Pages86
Chapters5
Methodologychi saqure
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0081

Abstract

(A CASE STUDY OF PZ CUSSON NIGERIA PLC, ABA)ABSTRACTThis study sought to determine the impact of marketing communication on consumer brand loyalty using Pz cusson Plc Aba in Abia state as a case of study. Instrument for the study was the questionnaires the population size were 505 and the sample size were also 223. Data were analyzed by the use of descriptive statistic and were tabulated, chi-square represent a statistical tools to rest the hypothesis. This paper has also provided useful recommendations, which if carried out would help in effective branding on sales in the industry and should …

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Pages86
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