The aim of this research project is to know the essence of radio commentaries and its impact on the listeners. The project stars with information which given insight into the historical back ground of news commentaries. It processed to examine the impact news commentaries creates to this listens and the distinguishing features. It… Continue Reading
INTRODUCTION 1.1BACKGROUND OF STUDY Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of stimuli existing within their environment. Television advertisement has a powerful tendency to influence children’s behaviour and general way of life, thus study examines the kind of influences or… Continue Reading
In this study, the researcher setnut to examine the role of the media in the crusade against global terrorism. Towards achieving this end, 79 staff of two media houses in Nigeria, namely the publishers of the punch and vanguard newspapers were used as the study sample. These 89 members of the study sample were given 89 copies of… Continue Reading
This examine the role of mass medial in educational development in Nigeria. The background centre on the role of mass medial in educational development in Nigeria finding out whether television plays an effective role in formal education. The researcher has attempted to carry out series of analysis and study to confirm that the NTA… Continue Reading
This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful empirical studies have uncovered or shown that advertising actually influences people’s choice and consumption of some goods… Continue Reading
This study is geared towards finding out the role of television in political mobilization of rural areas in Nigeria with special reference to Njikoka Local Government . For this study, five rural towns in Njikoka Local government Area were studied. The important of television as the most mobilization media of mass… Continue Reading
African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually… Continue Reading
Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and… Continue Reading
This study was carried out to determine the newspaper readership pattern among youths. This arose because it was thought that the youth did not read newspapers and their use of other media was minimal. Against the background of seemingly lack of readership among the youth. Questionnaires draw administered to ascertain the extent of… Continue Reading
INTRODUCTION 1.1BACKGROUND OF THE STUDY This in balance of news flow is a complex and varied phenomenon which can occur in different forms and a exists in all media the news paper, radio film and television. Communication is a part of the general development process that provides the needed between planners and their goals. No… Continue Reading
Development is the process of moving the world or mobilizing communities as a whole to engage in the task of self-improvement with the available resources. In same vain, Education is necessary not only to help in improving all aspects of a person but also all aspects of a nation’[s development. Following this, the Poly-Air Programme… Continue Reading
This study is aimed to ascertain the impact of Mass Media Campaign aimed at curbing the spread of the disease Aids among teenagers in Benin City. The objective of the study is also to find out through sample survey whether the teenagers are really getting sufficient information about AIDS blue so as to enable them inform their opinion… Continue Reading
This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected financial institutions)” was carried out with the objective of: -Finding out the impact of public relations on consumer patronage of NTA Services -Finding out of… Continue Reading
INTRODUCTION 1.1THE EVOLUTION OF MANAGEMENT INFORMATION CONCEPT For as long as men store to accomplish task, make decision about scares resources in uncertain situations management will continue to need information. In this managerial world of increasing uncertainty due to rapid change, information becomes the key to management… Continue Reading
The study deals with the analysis of the role of the Nigerian press in the democratic struggle in Nigeria. The research method used was the survey method, with the questionnaires and interview as the method for data collection. The study kicks off from the definition of democracy as the government of the people by the people and… Continue Reading
This study examined the electronic media as an effective instrument for cultural propagation. A case study of Osina Town in Ideato Local Government Area in Imo State. Osina was selected for the study because of its strategic geographical location between Anambra and Abia State and its rich historical and cultural background. Osina, has… Continue Reading
This research work was carried out in order to find out what the populace of Enugu South thinks or feels about television programmes in Enugu State. The research also attempted to look into other peoples work related to the research topic. During research, the people of Enugu South were used as the populace of study; questionnaires were… Continue Reading
This study is a survey on Television Tobacco Adverts and its influence on Teenage Smoking habit. It uses the Youths in Owerri Municipality in Imo State of Nigeria as its sample. The study uses the questionnaire as a survey method for the collection of data from the sample and population. The sample percentage model is adopted in… Continue Reading
This study is to identify the impact of Advertising on the marketing Global system for mobile (G.S.M) Communication in Enugu a case study of MTN Nigeria Communication Limited. The main purpose of this research among others is to know the important and benefit of advertising to the general public such as those in the top position… Continue Reading
This study probes the impact which TV. has on the cultural values of the Nigerian youths. It specifically tackles the impact of western TV. programmes on Nigerian university students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among ESUT students Enugu is significantly… Continue Reading
This work is designed to study how dwellers use Newspaper and Television messages to effect social change. It is pertinent to note that Newspapers, though rarely find their way into Adaba Community, only those who work in Uzo-Uwani Local Government Headquarter and those who are opportune to visit Urban areas, such as Enugu, Onitsha,… Continue Reading
INTRODUCTION 1.1BACKGROUND OF THE STUDY In a complex society like ours the role which the press radio, television, newspapers, magazines and all forms of communication can play in effective rural development should not be over emphasized. Like other agents of development such as learning, the press especially the newspaper is very important in the… Continue Reading
Feedback mechanism is a very important yardstick for measuring audience acceptance f and participation in programmes and messages would be missing if feedback is omitted from the source. A very important element would be missing if feedback is omitted from the basic structure of communication which contains sender, message, channel and… Continue Reading
This survey seeks to examine the influx of foreign television channels like ‘Channel O’ on the culture of third world countries like Nigeria. It assumes that foreign programmes in broadcasting have debase the culture of Nigeria. The researcher uses the survey method with techniques, like questionnaire administration and interviews. In… Continue Reading
This study is aimed at evaluating the effect of tobacco advertising on youths, using student in Institute of management and Technology as a case study. The work opens up in chapter one and contains the background of the study, statement of the problems objectives of study, research questions, significance of the study and limitation of… Continue Reading