Rural development is a very important aspect in the development of a nation nd for a nation to develop very well, it must reach the rural dwellers and the rural masses must be aware of the developments and for the government to reach the rural populace they have to use certain strategy like through the media or … Continue Reading
In this study, the researcher examined the impact of information technology (IT) on media development in Nigeria. Towards this end, the researcher randomly selected 78 staff of radio Nigeria and the guardian newspaper to form the study sample. The 78 members of the study sample were given 78 copies of structured questionnaires to… Continue Reading
This global modern technologies in the nineties had been such a glaring and widely exciting experience. This leaves no body even a Thomas in doubt of what situation and trend will look like even as we are now in the 21st century. Expectedly, there will be an era of complete and total information revolutionary Age. This period which is… Continue Reading
The core theoretical framework on which this study anchors is to assess the legal problems/dangers vis a vis others that exist with the practicing of journalism in Nigeria, under the military with particular reference to General Sani Abacha’s regime. The study revealed that journalists were arrested and detained in their thousands… Continue Reading
This study is aimed at pointing out the function of pubic relations officer in customer’s satisfaction in Nigeria Airways Enugu. Research method: The data for this study were collected through questionnaire. Thereafter the data collected were analyzed using chi – square method (X2) = (0 -e) … Continue Reading
Media staff welfare and effective journalism in Nigeria look into the problems the Nigerian Journalists face as the carry out their duties. The results of the methodology shows that the media staff are not taken good care of. The journalism in Nigeria based on what is obtainable and that the proper welfare of Nigerian journalists will… Continue Reading
INTRODUCTION 1.1BACKGROUND OF THE STUDY The role which the mass media play in the day-to-day running and shaping of the society cannot be underestimated. The mass media, especially the electronic media, which include Radio, Television integrate the communal functions of the society: relating both the internal and external environment. This… Continue Reading
INTRODUCTION Pidgin English came into existence as a result of the coming of the colonial masters to Africa, the highly respected philosophers – said and I quote, “No language is an Island meaning that language only came into existence through a pre – existed one. Pidgin English came into existence through English Language. The coming of… Continue Reading
INTRODUCTION 1.1BACKGROUND OF THE STUDY Finance ahs been described as the bold of any business organization and its vital need is double realized where it is Ladcing Lease financing is becoming one of most important sources of finance for a firm. According to J.Iloh (2002) leasing is sources of long term financing involving a contractual… Continue Reading
This study is aimed at critically examine the effects mass- media on rural development. The work also includes the origin of the programme, Literature review, a statement of the research problem, the hypothesis and the research methodology of the study. Equally included are the data analysis, data interpretation, results, discussion… Continue Reading
ABSTRACT One company (ANAMMCO Plc., Enugu) was used in this empirical work o determine the attitude of top management towards public relations function. Four research objectives and three hypothesis formed the basis of this work. and the library research and sample survey methods of research were used in this study. Among nine(9)… Continue Reading
This research study was primarily motivated by the research curiosity to examine the extent to which Nigerian home movies has negatively influenced the Igbo culture given the rate in which these movies has proliferated Nigerians markets. The data gathered and the finds in this study are to serve as reference material for future… Continue Reading
This thesis, PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF Nigeria PLC., Enugu) is based on finding out the need of Public Relations at management level in a business organization using First Bank of Nigeria Plc. I this research work the researcher has investigated on how the management sees… Continue Reading
In this study on “Comparative Analysis of the Role of Mass Communication and Interpersonal Communication in Rural Development, a study of my town; Obeagu in Awgu Local government Area, Enugu State. I studied the respective role of Mass Communication and interpersonal communication in rural development in order to find their exact… Continue Reading
There have been meaningful contributions by researchers on the subject, Public Relations. This project developed after a series of consultants and research, it seeks to put to rest the thought of the minds of many people as to whether Public Relations is necessary in an industrial Organization. It is our belief that despite being the… Continue Reading
It is rare these days to see advertisement broadcast on television without women playing prominent ant visible roles. Such roles range from complementary, subjective, subordinate to major actors in most television advertisements. Women’s role in Television advertisements have hitherto generated series of controversial arguments both… Continue Reading
The aim of this research work is to find out the Effects of Billboard Advertising on Product Promotion, in Enugu Metropolis. To do this, I used survey research method to elicit the desired information from the sample produced. In this work I started the research problems, set the objective and significance of the study, communicated… Continue Reading
The need for this study was find out “The Apathetic Behaviour of Nigerian Journalists to Science and Technological Reporting”. This work was motivated by the felt need to know whether they have indifferent or apathetic behaviour to science reporting beat, whether the journalists possess adequate educational and professional skill… Continue Reading
Advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are broadcast during regular programmes at moments specified by the advertiser or left to the broadcast. Therefore,… Continue Reading
Many people have attempted to produce formulas and philosophies for effective advertising. In a way, this is not only a dangerous but also a rather arrogant thing to do, because the formulas work some of the time. I have seen that advertising is the communication of sales propositions; it holds no brief to be funny, arty or clever. It… Continue Reading
Communication subsist and impacts upon everything, that is an event or occurrence worth noting. It is this pervasiveness of communication that has, with the development of man, animal and the elements, developed it into a major area of study as well as formidable social force. It is of pedestrian essence, an everyday thing (perhaps even… Continue Reading
The mass media an avenue for spurring the masses for political mobilization ensures the dissemination of political information to the masses and also ensures the free flow of information between the government and the electorate so as to create political awareness and participation. This research work has gone a step further to examine… Continue Reading
The study of this matter about AIDS consistency of the mass media to the teenagers and restructure their life style. As a guide to the study that were found in order to help achieve the objective of the study. A sample of respondent which where randomly situated from oregun High School, Oregun Ikeja Lagos and the result presented… Continue Reading
This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers. It deals generally on the concept of Advertising and narrows it down to the roles advertising plays in this beverage, Bournvita. Careful empirical studies have uncovered that advertising actually influenced… Continue Reading
This research work dealt on the challenges facing Nigeria broadcast media (a case study of FRCN). Chapter one of the projects provided background information on the problems of the study due to technological backwardness of the Nigeria media. The research sincerely delved into the danger of making Nigeria technological dumping grounds.… Continue Reading