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This study examines the role of advertising in brand building taking Nigeria Bottling Company Plc. as a case study. Four research questions were formulated, these are: how important is advertising to brand building? Are they any relationship between advertising and brand building? Is there any negative effect of advertising on an… Continue Reading
CHAPTER ONE 1.1 ... 1.2 STATEMENT OF PROBLEM Marketing is about identifying and meeting human needs profitably (Kotler and Keller, 2004). Making the right decision about change is not always easy, good marketing is no accident, but a result of careful planning and execution (Kotter and Keller, 2004). The influx of new banks in the later… Continue Reading
CHAPTER ONE BACKGROUND TO THE STUDY 1.1 INTRODUCTION The roles of advertising on the consumption of fast food cannot be over emphasized. Advertising is an important part of the promotional mix which is one of the strategic importance’s. It can play a vital complementary role through working alongside of other promotional mix element. It… Continue Reading
CHAPTER ONE 1.1 ... 1.2 STATEMENT OF THE PROBLEM There is keen competition among first bank geographical area of this study as a result of environmental changes [especially, technological changes and the first bank induced consolidation]. The bank are in strong contention to outwit one another in the market place. In this… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing is the link between a societies need and it’s porttern of industrial response. This implies that the success and future growth of any organization will depend largely upon the acceptability of its products or services by it potential customers. The recent difficult economic… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2. Statement of the general problem 1.3. Aims and Objectives of the study 1.4. Research Questions 1.5. Research Hypotheses 1.6. Significance of the study 1.7. Scope of the study 1.8. Limitation of the study 1.9. Definition of terms REFERNCES CHAPTER TWO REVIEW OF RELATED LITERATURE… Continue Reading
CHAPTER ONE 1.1 OVERVIEW OF THE STUDY 1.2 STATEMENT OF PROBLEM Implementing successful e-commerce service is not as easy as most people might think. Many obstacles exist and they all revolve around three major pieces of the electronic commerce puzzle-money, technology and people. Hence, there is limited research on e-commerce in developing… Continue Reading
CHAPTER ONE 1.0 INTRODUCTION 1.1 AN OVERVIEW OF THE STUDY OBJECTIVES OF THE STUDY The general objective of this study is to examine the impact of micro-finance bank on the performance of small scale businesses in Delta State. The study will be on the performance of small scale industry business in Delta State the specific objectives… Continue Reading
The effect on dividends on the price of ordinary shares is designed to establish and explain the effect of dividends on the price of ordinary shares in trying to ascertain the objectives of the study. Two research hypotheses were formulated and tested with a statistical tool called simple regression analysis with the data collected from… Continue Reading
The role of Central Bank of Nigeria as the apex regulatory authority in the financial system cannot be over emphasized, most especially through the use of the monetary policy to regulate the supply of money in banking operations. The purpose of this research is to find the effect of the monetary policy on banking operations in its bid… Continue Reading
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Since the beginning of corporate form of business entity in Nigeria, the banking sector has been playing important role in promoting economic growth and development by way of providing liquidity and capital in form of loans to firms and private individuals, Izedonmi (2001) noted that banks… Continue Reading
The focus of this study is corporate governance and banking performance in Nigeria. corporate governance has been identified to mean different things to different people. The objectives of this work is to investigate if there is any significant relationship between directors equity holding and bank performance in Nigeria and also to… Continue Reading
1.2 STATEMENT OF PROBLEM In spite of the Commercial Banks importance in building economic growth and development, commercial banks are faced with problems ranging from lack of adequate and sound accounting system, procedures and for rendering returns and required information to Head Office, lack of experienced, qualified and well exposed… Continue Reading
The researcher studied Banks’ Credit and Advances and the Performance of the Nigerian Economy. The objective of this study was to examine the relationship between Banks’ credit and advances, money supply lending rates volume of deposit and GDP which economic performance of Nigeria was proxy with. Data on all variables were collected… Continue Reading
This study examines the effect of Automated Teller Machine on the performance of the Nigeria bank in the banking industry in Nigeria. The objective of the study was to determine the contribution of ATM on the effectiveness of the banking sector, to determine the extent to which ATM has stimulate growth in the banking system and to… Continue Reading
This research examined the impact of commercial bank credit for agricultural production in Nigeria using macroeconomic variables (of commercial bank credit and agricultural products). The overall objective of the study is to examine to what extent the credits of commercial banks had supported agricultural production Nigeria. The specific… Continue Reading
This study seeks to determine the relationship between bank competition and banking system stability in the Nigerian banking industry. Annual data were employed in the course of this research. The sources of the data employed were the Central Bank of Nigeria and Nigeria Stock Exchange Fact Book. Three macroeconomic variables and the… Continue Reading
(A SURVEY OF UNIVERSITIES IN THE SOUTH-SOUTH GEOPOLITICAL ZONE) CHAPTER ONE INTRODUCTION 1.1 Background of the work The survival of any organisation depends on the effective and efficient utilisation of resources (financial and non-financial)at the disposal of the… Continue Reading
The focus of this research is on the impact of corporate governance and risk management on the performance of Nigerian banks. The major objective of this study is to understand the relationship between risk exposure, risk management, corporate governance and banks’ operational efficiency. Five research questions were designed in the… Continue Reading
The Impact Of Entrepreneurial Development On The Economic Development Of A State Abstract This study is on the impact of entrepreneurial development on the economic development of a state. The total population for the study is 200 staff of selected Innotex global LTD and Innoson technical industrial company LTD. The researcher used… Continue Reading
THE IMPACT OF MONETARY POLICY ON THE FINANCIAL PERFORMANCE OF DEPOSIT MONEY BANKS IN NIGERIA ABSTRACT This research examined the Impact of monetary Policy on the financial performance of Deposit Money Banks in Nigeria. Specifically, the study establishes the effect of Central Bank Rate (CBR) on the financial performance of Deposit Money Banks, it… Continue Reading
Fraud is gradually becoming rampant and a daily occurrence in our banking industry, while the bank management are busy working out means of detecting, checking fraud, the fraudsters on the other end are busy designing new method of circumventing those measures in conjunction with some dishonest bank staff. It should be pointed out that… Continue Reading
This research examined the impact of the commercial bank credit for agricultural production in Nigeria using macroeconomic variables (bank credit to commercial and agricultural output). The overall objective of the study is to examine the extent to which the commercial bank credit had supported agricultural production Nigeria. The… Continue Reading
In carry out this research, Attempts was made to evaluate the causes and the effect of bad bests in banks lending to fulfill this task. We established the objectives of this study which included the identification of the causes of bad debt or the banks and the economy at large recommendation of possible solutions. In conclusion on the… Continue Reading
CHAPTER ONE INTRODUCTION 1.1. Background of the Study Today’s business environment is extremely dynamic in nature. It has experienced rapid changes as a result of technological improvements, increased awareness and demands for banks services. The Banking industry of the 21st century operates in a complex and competitive environment… Continue Reading