The Impact Of Marketing Strategy On Profitability Of Confectionary Product In Nigeria

48 pages Chapters 5 ID: MKT0475

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DepartmentMarketing
TypeProject
Pages48
Chapters5
FormatMS Word & PDF
Reference No.MKT0475

Abstract

(A Case Study of O.K Foods Nigeria Limited) ABSTRACT In recent times, priority has been to marketing strategies in any business organization, in order for the firm to have or acquire the market share targeted and eventually having success. The need for this study arose of confectionary products in Nigeria on in any business organization. This work is aimed at knowing the impact of confectionary products on consumers and to know how profitability can help to achieve the organizational goals. Consequently, data collected and analyzed formed the basis for arriving at the conclusion. TABL…

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