Promotion As A Strategic Instrument In The Sales Of Malt Drinks

(A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) Abstract           This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products.           Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this study intends to attain.   This study was also expected to: i)             Examine the effectiveness of promotion techniques been employed by Guinness Nig Plc. ii)           Determine …