The purpose of this study is to X-ray the uses of advertising in a corporate Organization in its areas of operation which mainly publics. But as a result of some constraints, this work has to be limited to the first Bank of Nigeria PLC only which is the case study. Chapter one contains a general discussion on background study of… Continue Reading
This study is geared towards finding out the role of television in political mobilization of rural areas in Nigeria with special reference to Njikoka Local Government . For this study, five rural towns in Njikoka Local government Area were studied. The important of television as the most mobilization media of mass… Continue Reading
The aim of this study is to ascertain the role of Mass media in the campaign against HIV/AIDS in Nigeria. Factors such as media campaigns, AIDS campaign messages, sexual behaviour and the extent in which the campaigns structures the masses were posed to establish their relative influence on the entire masses… Continue Reading
This study is geared towards finding out the role of television in political mobilization of rural areas in Nigeria with special reference to Njikoka Local Government . For this study, five rural towns in Njikoka Local government Area were studied. The important of television as the most mobilization media of mass… Continue Reading
No matter how plural a society may be, the film industry should be the engineering force and vehicle for conveying political messages to the people in the democratization process in which man is the pivot, it is with this background that the objectives of this study re-channeled towards Nollywood for their participation in politics. The… Continue Reading
This work was done to final out the assessment of the mass media's role in the campaign against drug abuse, because drug abuse has become a serious problem we are facing both in Nigeria and in other parts of the world. The objectives of this research is to find out if drug abuse has increased crime rate in Nigeria, to find out if… Continue Reading
Rural development of any kind in any place can only be meaningfully achieved through a well – planned and executed complex interaction of many economic and non economic variables. In the course of this study, the press here has faced with the obligation of bettering the lives of the rural communities through the packaging of… Continue Reading
In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyse the public relations strategies and policies management of the organization in question. The study… Continue Reading
The research study examines the role of Media as an agent of political Communication and voting pattern in Ebonyi State 2015 general elections. It also analyses the determinants of the paradigm shift from hitherto religious, ethnic and regional affiliations vis-a-vis voting in Nigeria. The paper adopts the secondary methodology, which in… Continue Reading
This study looks into the concept of digitalization, its contents, applications and challenges for the broadcast media in Nigeria. Since we are today living in the information age when the individuals, organizations and nations depend solely on the degree or amount of information at their disposal and how adequately they are managing it,… Continue Reading
ABSTRACT This Project examines Garden Avenue Enugu. To achieve this, the survey research method was adopted. The researcher uses the number of the population as the sample size; this is because the population is already small to reduce as we know that the purpose of… Continue Reading
This research work evaluates the Impact of Media on the Buhari Administration Anti-Graft War Against Corruption in Nigeria: A Study of NTA and its seeks to examine the extent to which the media is contribution to the war against corruption in Nigeria, to ascertain the significant impact of Nigerian media in the war against corruption in… Continue Reading
This research work evaluates audience responsiveness to media surveillance reports about Lassa fever outbreak health issues among Abeokuta residents. The researcher adopted survey analytical method to carry out the study and the research questions that guided this research include what is the degree of responsiveness of Abeokuta South… Continue Reading
This study, The Pattern and nature of seasonal Film viewership among University of Maidugri students notes that seasonal films comes in series and students consumes a lot of time watching this films to the detriment of their studies Research has shown that, films just like books, are important medium of cultural transmission and… Continue Reading
This research study evaluates journalists’ level of adherence to the journalism ethics on reward and gratification in the metropolitan area of Jos, Plateau State Capital. After the survey research carried out within media houses in the metropolis of Jos, one hundred copies of questionnaires are distributed but only eighty-four were… Continue Reading
The era of advertising has gone from the one-to-many without feedback or active communication channels, to one-on-one and one-to-many with feedback and communication channels made possible by Netvertising. The potential consumers can now interact with an advert, make enquiries, scrounge for information, hereby influencing the consumer’s choice… Continue Reading
Today nobody can escape from the wide influence of mass media (newspapers, television, advertising, videos, films, billboards, music, movies, magazines, and the internetetc.). Among the whole marketing tools, advertising is distinguished for the continuing impact on the observer’s mind as its impact is broader. Basically advertisement is a tool… Continue Reading
The practice of journalism is very risky in every part of the world today. In Nigeria journalists suffer different types of abuse in the course of carrying out their duties, these abuses range from, unlawful arrest and grueling interrogation during detention, imprisonment, assassination, harassment, rape, maiming and other forms of… Continue Reading
This study examines the Negative effects of brown envelop in the practice of journalism in Nigeria. Data was collected by triangulation method, that is, quantitative and qualitative research methods which helped tremendously in obtaining rich and accurate data from participants. The major findings of this study showed that a lot of… Continue Reading
Television is an important medium of communication in 21st century which is used for several reasons including information, entertainment, and persuasion. Unlike other media structures, television has the advantage of utilizing vision for mass communication. Television has become a major source of information acquisition, companionship… Continue Reading
If press has freedom of carrying out their duties, they have to be honest too. Freedom of the press or freedom of the media is the principle that communicates and express through various mediums, including printed and electronic media , especially published materials , should be considered a right to be exercised freely. Such freedom implies the… Continue Reading
Following the insurgency of Boko Haram attacks which have claimed many innocent lives since 2009 in Nigeria, President Goodluck Jonathan, on May 14, 2013, announced a state of emergency in Yobe, Borno and Adamawa states. The proclamation, according to President Jonathan, was an effort to maintain peace, law and order in Nigeria,… Continue Reading
CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the… Continue Reading
This proposal is to conduct a research on the impact of the restructuring in the communications department of the American University of Nigeria (AUN). There is a need to understand to what extent the changes have affected the employees in the departments of Events and Ceremonies, Public affairs, university relations. By using… Continue Reading
The notion that art reflects reality is an ideology set upon works of art to influence the perception of the audience to decode the message as it is or in a way that relates to the message the artist intends to pass across. As a result of this notion, the message or massages tend to influence the audience psychologically altering the way… Continue Reading