This research aims to understand the role of aesthetics in the production of electronic newsletters. In this study, AUN’s weekly newsletter (AUNthisWEEK) was put under the microscope in an attempt to examine the effect some of its design features have on readers. Users are known to patronize that which the find appealing to any of their… Continue Reading
The study examined AUN students’ awareness of the All Progressives Congress, APC,use of the social media in the 2015 Nigerian presidential election. The study sought to gauge how much AUN students know about APC’s use of the social media in the 2015 Nigerian presidential election. The study is anchored on two relevant theories: Media… Continue Reading
The issue of role and portrayal of women in media and videos has been an issue and constantly advocated for change by feminist film theorist. The stereotype of women by the kind of role they play and how they are portrayed tends to be negative and demeaning, this problem is global, from Hollywood, to Bollywood, Nollywood and Kannywood.… Continue Reading
This study was conducted to find out why people watch animations more than others such as Hollywood, Bollywood or Nollywood movies. In finding out the total number of people registered spring 2018, the registrar of the school was conducted to get a concise and factual number of students registered. In addition, based on the response from… Continue Reading
This research study surveys how certain advertising strategies affect consumers’ perception of truth in them with outcomes drawn from publics in Yola, Adamawa, Nigeria. There are two research questions raised and the literature review focuses on what consumers perceive to be truth in advertising. The theoretical framework for this study… Continue Reading
This study investigates the relationship that exists between Beauty Magazine Consumption and beauty choice of consumers. Specifically, the intent of the study is to determine whether consumption of beauty magazine has an impact on beauty choice among CMD students. The study adopted survey research design and data were collected through… Continue Reading
The study focuses on the representation of minority linguistic groups by broadcast media in Zimbabwe paying particular attention to Star FM programme „Mother Tongue March (MTM). The research explores the role of Star FM in promoting local languages. The Public Sphere and the Democratic Participant theory were employed to provide a… Continue Reading
The research closes the gap between the audience and presenters of wazobia dem say dem say radio program and creates relationship between the public and broadcasters. Relying on the survey design and a 10-item structured questionnaire, which focused on how often they listen to Pidgin English programs on radio, and distributed purposively… Continue Reading
This study examines the perception of northern women on the use of sex appeal advertisements in Yola, the basis that underlined the northern women’s perception on the use of these advertisements and also investigates whether sex appeal ads influence the decision of buyers when purchasing any product. The study adopted both qualitative… Continue Reading
This study assessed how celebrity endorsements influenced consumers’ behavior and other factors that predispose people to buy products. To do this, a number of products sold at the AUN Campus Store and Top 10 Store, all located within Yola Town and which are endorsed by Nigerian celebrities were selected and students of AUN were… Continue Reading
This research is an attempt to find out if Instagram influences consumer buying behavior using Aun Undergraduate students who were enrolled into the spring 2018 academic session. To find out the number of students registered for the spring 2018 session, Mr Yakubu Ayuba was contacted in order to get a concise and accurate number. In… Continue Reading
The place of radio for the purpose of education has been around for some time. The radio technology was developed in the 19th century and became an educational medium in the 20th century. Although according to Couch (1997) radio has been overshadow by television over the years but still remains a vital and viable medium for educational purposes in… Continue Reading
“In the last few years participative Television (TV) has seen the upward growth trend with innovative technologies being deployed by broadcasters“ Owens et al (1999).”Of the modern day inventions, the advent and spread of television channels across the globe have subtly changed the contours of social relationship. The literature on the… Continue Reading
Lßuzrsrmcr The project work hinged on management perception of public relations (PR) in ' service organisations, based particularly on GNAT. The aim was to bring to light the lapses Y _ in PR of GNAT and examine management plans to check or minimize these setbacks in order to prornote effective public relations. Y - A descriptive study involving… Continue Reading
The project aimed at proposing policy for corporate identity and image management of the University of Professional Studies.The scope of the project covered policy on corporate visual identity, communication, corporate behaviour and culture. An image audit was conducted to ascertain the perception of the internal and external audiences… Continue Reading
The study investigated the difference in believability of online and offline word of mouth (WOM) among young people. Due to the current extensive use of the Internet, the study sought to find out the extent of its credibility and to compare it with offline credibility. Literature reviewed in this area showed a lack of consensus and also a … Continue Reading
SUMMARY The thesis, Indigenous language programming and citizen participation in Ugandan broadcasting: an exploratory study constitutes an analysis of the significance of policy on indigenous language programming in Uganda’s broadcast media. The thesis is conceived broadly within a critical studies’ framework. It emphasises the role of the… Continue Reading
Holidays seem natural and yet every now and then their courses seem to change; how they are celebrated has proved not to be a stable state but fluid with the passing of time. My dissertation addresses the question of how holidays are not state but fluid; what is it that influences their instability to a particular celebration course.… Continue Reading
The emergence of android mobile applications has allowed small and large organizations to market their services effectively and efficiently in both domestic and international markets. The problem that led to the development of the system was poor communication between the organization and clients and also there was excessive use of paper… Continue Reading
Intermedia Agenda setting – Instances when the media agenda is shaped by other media (Lopez-Escobar, Llamas, McCombs, & Lennon, 1998). #KOT - This is an abbreviation of ‗Kenyans on Twitter‘. Operates as Kenya‘s virtual ‗town square‘ where pre-dominantly on Twitter, people meet to discuss the day‘s issues. Through the hashtag… Continue Reading
CHAPTER ONE INTRODUCTION Background to the Study This research emerge as a result of the researcher’s observation on the use of information communication technology in teaching Islamic studies in upper basics schools. The scope of the subject is very wide to be covered within the period of classroom lessons which needs the use… Continue Reading
The Local Government Administration in Ghana is growing in terms of scope and functions and communication plays a key role in this process in creating understanding and mutually beneficial relationships with all stakeholders. This communication function is handled by the Public Relations Units that is a submit unit of the Complains and Public… Continue Reading
TABLE OF CONTENTS Title Page i Certification ii Approval Sheet iii Dedication iv Acknowledgements v List of Tables vi List of Appendices vii Table of Contents viii Abstract x CHAPTER ONE 1.1 Introduction 1 1.2 Historical Background 3 1.3 Statement of the Problem 11 1.4 Research Questions 14 1 .5 Aims and Objective of the Study 15 1 .6 Scope of the… Continue Reading
Community participation is the active engagement of people in solving their developmental problems and it is essential for the success of developmental programs. For community participation to happen all stakeholders need to be part and parcel of the process from the beginning to the end. The community members who are the major stakeholders… Continue Reading
ABSTRACT As reality is said to be reflected in film, this study was conducted to comprehend the variances to the subject of political apathy amongst Nigerian youths as depicted in the movie, King of Boys. The theories social realism (film) theory and agenda-setting theory were adopted to identify ongoing issues that have an impact on people’s… Continue Reading