Introduction Political analysts, researchers and communication experts have established that, for the first time in the history of politics in Nigeria; media were used to the fullest especially with proliferation and growth of new media otherwise known as social media. Social media was a major platform for political mobilization, education, debate… Continue Reading
The aim of this study was to analyze the Influence of Television as a Watchdog against Child Abuse and labour with a particular focus to Child Trafficking. The study is anchored on agenda setting theory. The study used survey research method as quantitative design while questionnaire is used as a data gathering instrument. Respondents… Continue Reading
Advertisement remains a special tool in the hand of manufacturers to make it products acceptable, adopted and yield them return. It is on this background the research examines the influence of advertisement AfriCity University undergraduates´ patronage of Goodmorning cornflakes. Cross sectional survey research as a quantitative design… Continue Reading
The emergency and rising of social media otherwise known as citizen media in this digital era have revolutionalised the socio- economic and particularly political development of Nigeria. It offers platform for political debates, political campaign and political mobilization especially in the 2015 General Election in Obabra Local… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background of the study Experts in the nation‘s media and marketing communication industries at a forum organized by the Advertising Agencies‘ Association of Nigeria, (AAAN), in 2010 in Lagos, raised alarm on the future of newspaper in Nigeria. Majority of the participants concluded that unless the print… Continue Reading
Journalism is considered an exclusive preserve of men with salutation phrase of ‘Gentlemen of the press’ an indication of gender discrimination or men profession only. Religion, culture, gender disparity, role as mother and insecurity among others are factors influencing the performance of women journalists in Nigeria. The core… Continue Reading
CHAPTER ONE Introduction Background to the study Child trafficking or child abuse is one of the critical issues facing almost all societies of the world including the most civilised countries such as US, UK, France which has received several attentions locally and globally with the view to curb or eradicate all forms of… Continue Reading
This study examined the influence of pornographic films on Nigerian youth, with particular emphasis on the youths in Lagos State University. The study ascertained how pornographic materials have adversely affected the moral behaviour of youths. Quantitative research design was used in which cross-sectional survey method was adopted while… Continue Reading
It is obvious that the last half of the twenty-first century witnessed a rival of radical political change that has swept across the frontiers of most modern nations of the world. A result of this change is the emergence of socio-cultural variety and political pluralism. This study examined the impact of radio advertising on the voting… Continue Reading
The study examined the impact of radio on the voting behaviour of electorate in the 2016 Edo state governorship election with a particular focus on Benin City. Several efforts and empirical research have shown that mass media most especially radio plays a significant role in educating, enlightening, sensitizing and general… Continue Reading
This work is aimed at looking into the impact of public relations in First Bank of Nigeria PLC Enugu Zonal Headquarters. First Bank is a corporate organisation with a network of branches. Public Relations role in First Bank of Nigeria PLC cannot be over emphasised because the services of First Bank must satisfy the aspirations of its… Continue Reading
This study probes the effect which foreign TV has on the cultural values of the Nigeria youths particularly students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among student of Osun State Polytechnic, Iree is significantly associated with their perception of western culture and… Continue Reading
This study examined the impact of deregulation of broadcasting media on the people of Boripe Local government area of Osun state. With the privatization and deregulation of broadcast industry in Nigeria by the then Head of State, General Ibrahim Babangida regime in 1992 in order to allow private participation in broadcast media which was… Continue Reading
The study examined the role of mass media in the fight against corruption in Nigeria with a focus on the EFCC activities. Without doubt mass media play very crucial role as the fourth estate of the realm especially in serving as the major watch dog to the people in authority. Mass media especially television has been able to educate,… Continue Reading
This research examined the influence of ICT on Modern day Practice of Broadcast Journalism: An Appraisal of MCR Unit of DRTV, Asaba Delta state. Findings shown that one of the hallmarks of modern technology in broadcasting media is effective performance. It is not an overstatement to say that advancement in modern technology has… Continue Reading
The study examines the influence of hypo television advertising on students’ choice of bleach (A case study of University of Uyo students). The audiovisual nature of television placed it at edge in terms of effective advertising message delivery when compared with other media. People cultivate and get influenced by what they watch on… Continue Reading
The media has been a machinery for influencing consumers’ choice of product in a competitive market by informing, enlightening and persuading the target audience. An advertisement is also one of the strategies used in marketing to sell products and services via mass media which can later translate such promotion into building brand… Continue Reading
The research analyzed viewership preferences of foreign and local television station among Nigerian youths. Foreign television stations transmit foreign/western cultures across national borders to other developing countries like Nigeria. The paper is anchored on cultural imperialism, media imperialism and globalization theories. Survey… Continue Reading
The research comparatively analyzes the performance of government owned and privately owned broadcasting media organization with a study of FRCN and Raypower Radio stations Enugu). To achieve this, the survey method was adopted as the research method while the instrument of data collection was the questionnaire. The sample size was drawn… Continue Reading
Sustenance of culture, value, norms, and other forms of socialisation is a core to human society and one of the easiest and effective ways to achieve it through mass media involvement. Mass media particularly radio and television has been a major agent of socialization and tools for social changes especially now that people depend on… Continue Reading
The research examines audience perception on coverage of political news of Africa Independent Television (AIT) in Lagos metropolis Lagos state with the view to know the impact of television in reporting political activities. The research is anchored on Agenda Setting Theory, Democratic Participant and Social Responsibility Theories. Cross… Continue Reading
A bstract Since the emergency of broadcast media in Nigeria, it has been a tool in the hand of government, whether the government at the central, regional or state level with the core objective to serve the power that be rather than checkmating the government and serve as the voice of the voiceless. Government used it as its megaphone, extension… Continue Reading
The cost of not proof reading or proper gatekeeping ranges from the death of the print outfit, life of journalists, editor, publisher, jail term or fine. The research therefore, examined the impact of proofreading and editing in print media with a study of Nigerian Tribune. The paper is anchored on gatekeeping theory and libertarian media… Continue Reading
The research examines the effects of news commercialization on the contents of private media” with a case study of AIT and Channels Television, Lagos. Commercialization of news began in Nigerian media houses as a result of the Structural Adjustment Programme (SAP) introduced in 1986 and the eventual withdrawal of subsidies from… Continue Reading
Abstract The Mass Media play crucial roles in achieving developmental objectives at local, national and international level. The mass media has been recognized as an important resource for mobilizing an entire nation towards national development. Being an integral part of the social system,… Continue Reading