CHAPTER ONE GENERAL INTRODUCTION 1.1 INTRODUCTION The emergence of the Internet as the new mass medium of the 21st century now changes the mass media substantially. Information can be distributed at high speed, low cost, and broad scope and as a result, there is egalitarian access to the production and the consumption of news (Prat and Strömberg,… Continue Reading
This study examines 'The Role of the Internet in Research and Information dissemination amongst students 'A study of the Ibarapa Polytechnic. It is an eye opener to the advantages of the medium in our world today and how it has changed research positively. The study narrowed down to… Continue Reading
It has been discovered from findings of this study that radio programmes play an inevitable and indispensable roles towards reducing the spread of teenage pregnancy in rural communities. In the course of this study, survey research method was used to elicit information surrounding the views… Continue Reading
This research is conducted to find out the Causes and Effects Violating Ethics of Journalism among the Media Practitioners in Nigeria and also to create valuable solutions. (A Study of Thisday Newspaper, A Nigerian National Newspaper located in Apapa, Lagos State). To Achieve the purpose highlighted… Continue Reading
This research work is an attempt to examine the prospects and part played by traditional rulers in community development in Awomama. The objectives of the study are targeted at finding out the community development projects carried out, and assessing the extent of traditional rulers involvement in community development. In the course of… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background of the study The mass media perform a number of functions in every society. In performing its functions they do not work in isolation of their own but work hand in hand with other social institutions like family, religions institutions, educational institutions, economic institutions and cultural… Continue Reading
Influence of commercial advertising on the productpromotion of indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. This study is anchoreed on two theories which are the cognitive dissonance theory… Continue Reading
This research work was aimed at analyzing impact of NTA Enugu entertainment programmes on youths in Enugu metropolis. The research method used was the survey method and questionnaire was the instrument. The findings from the questionnaire showed that entertainment programmes have negative influences on youths. After the findings, the… Continue Reading
(A CASE STUDY OF NTA ENUGU AND HEALTH CARE MAGAZINE) ABSTRACT There is a general feeling that rural urban health programme cannot be engineered by Mass media. But thanks for media pluralson. This term which refers to an increase in the number and variety of… Continue Reading
A public relations is the acts of employing effective communication to build sustain and defend organization’s reputation among both its internal and external publics. Remarkably which any organizations public image receives a high rating bases on the foregoing attributes it translates into increased public confidence patronage good will… Continue Reading
The researcher in this work focused on the Attitude of Mass Communication Students Towards Journalism As a career. It is believed that majority of Mass Communication students from different higher institutions in our country like Enugu State University of Science and Technology (ESUT) and Institute of Management and Technology (IMT),… Continue Reading
Academic writings are replete with studies on news imbalance. So much have been said about news imbalance in the international scenes. However, by writing this project, the researcher intends to look beyond the imbalance to the root cause. It is hoped that the information contained in this project will go a longway to correct the… Continue Reading
Participation with technology for Social Purposes has become the mainstream communication method for many people in the past several years. In particular, youths in tertiary institutions have adopted these forms of communication as the paramount means to keep in touch with family and friends. The researcher examined the influence of… Continue Reading
Development is the process of moving the world or mobilizing communities as a whole to engage in the task of self-improvement with the available resources. In same vain, Education is necessary not only to help in improving all aspects of a person but also all aspects of a nation’[s development. Following this, the… Continue Reading
The focus of this work is on the impact of using celebrities in television advertisement. Thus to ascertain whether celebrities in adverts enhance sales is the prime motive/factor in the execution of this research. Chapter one looks at the introduction rationale of the study and the scope. Chapter two focuses on the sources of… Continue Reading
ABSTRACT This work was done to final out the assessment of the mass media’s role in the campaign against drug abuse, because drug abuse has become a serious problem we are facing both in Nigeria and in other parts of… Continue Reading
This study examined the impact of Inon and Communication Technology (ICT) in detection and control of property crimes. One of the basic functions of every government is the protection of lives and properties. Hence, it is the sole responsibility of the formal police structures to see to this objective and the problem of crime has become… Continue Reading
Abstract The dawn of information age and the advancement of technology in the reproduction of information and intellectual goods created a favorable tool for piracy; copying and selling of another’s intellectual works have become easy and less expensive; copyright theft;… Continue Reading
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Mass media have been a major agent of socialisation and tool for social change especially now that people depends on message from mass media. The potential power of the mass media help solve social problems. Television, Radio and Print Advertising can entice people to buy a wide… Continue Reading
CHAPTER ONE INTRODUCTION The desire of government to put in place a policy instrument for the broadcasting sector is a welcome development. In almost eighty years since broadcasting was introduced into Nigeria, there have been many policy processes involving diverse institutions. Several documents have emerged in the form of white papers, laws,… Continue Reading
CHAPTER ONE INTRODUCTION Background of the Study Broadcasting has been at forefront of many technological changes, mostly in digitalization and enhancement of existing technology. For example, digital technology now permits listeners to obtain traffic information and news, while listening to cassette, compact disc or radio station etc. (church… Continue Reading
C HAPTER ONE INTRODUCTION Background of Study Billboards have been used as an advertising medium for more than a century and are still used today, even since Jared Bell presented large cirus posters to the public in the public in the mid- 1800s, billboard advertising remains as a top medium for brand outreach. Billboard are the largest and… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Crisis emerged in the universe right from the beginning of man and has remain a reoccurring variable or decimal but not without effects. Man’s interaction with the environment coupled with the sophistication of the present age. Thus, people get involved in many activities with the… Continue Reading
HAPTER ONE INTRODUCTION 1.1 Background of the Study By definition, public relation is the practice of managing the spread of information between an individual or an organization such as a business, government agency or a non-profit organization and the public. It is an accepted fact, that public relations (PR) is important in the survival… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Information and Communication Technology is perceived to be a force reckoned within the 21st century because it has caused and continues to cause major changes in the way we live. In the electronic media, ICT has ignited and provoked radical and drastic changes that has affected and… Continue Reading