This research study focused on the effect of direct marketing on the organizations performance. It aimed at highlighting how direct marketing campaigns enhance various marketing alternatives.0 The study also investigated attitudes and several behavioural differences both on the side of the marketing organization and its customers. Two… Continue Reading
Lucidly written and properly organized, this term paper/project work “THE EFFECT OF CORPORATE TAX ON THE PROFITABILITY OF BUSINESS ORGANISATION” affords the public, corporate bodies and individual opportunities to view and understand the importance and benefits of the effects of corporate tax on the profitability on business… Continue Reading
This research work provide broad introduction to the impact of manufacturing companies on its environment. It is written with all forms of simplicity, clarity and straightforward fashion without including unnecessary detail while at the same time ensuring that all aspect are adequately represented. TABLE OF CONTENT Cover page Title page i… Continue Reading
The main focus of this research work is to examine the influence of multinational companies in the economic development of Nigeria. MNC’s are agent of development in the sense that they constitute the source of capital investment, employment for the people, technological transfer etc. However, many detest their existence because they… Continue Reading
This study found out the importance of Ethics and social responsibility in a business organization, to be precise the NICON Insurance co-operation Enugu state. To make this study successful, questionnaire, interview questions and review of related literature were employed as research tools. Data collected were analyzed, using frequency… Continue Reading
This research work, investigation welfare packages available to the employees of the Nigeria railway corporation, Enugu and effects on their performance. To conduct the study, a well structured questionnaire validated by three experts in secretarial studies at the Federal Polytechnic Oko and Osisatech polytechnic Enugu. About 298… Continue Reading
One of the major economic backwardness of the most third world countries like Nigeria is the over prolonged sojourn of private foreign divestment in them. The predatory exploitative orientation and activities of foreign monopoly capital, it inherent tendency to resist and hamper local industrialization and to perpetuate merchant… Continue Reading
In recent times, many banks appear to have abandoned their essential intermediation role of mobilizing savings and inculcating banking habit at the householdand micro enterprise levels. The apathy of banks towards small saver particularly at the grass-root level has not only compounded the problems. of law domestic savings and high… Continue Reading
Nigeria’s economy is dominated by Small and Medium Enterprises (SMEs) in Agriculture, Manufacturing, Commerce, Industry and Services. Despite the active involvements by SMEs in Nigeria economy. High mortality rate among SMEs is a matter of major concern. The main purpose of the study is to determine impact of leadership styles on… Continue Reading
INTRODUCTION Sometimes, one wonders why some people perform more than others on the job or better still why people work hard. Man in his natural from is somehow lazy and always tries to gravitate towards his comfort unless some kind of force or situation arouses his desire to move out of his confronts zone in other to avert negative consequences… Continue Reading
The research study examines digital marketing strategies and the performance of non-alcoholic beverages and pastries industry in Nigeria using UAC Foods Limited. Indeed, several literatures were reviewed based on the concept and strategies, theories and empirical review on digital marketing strategies and organizational performance. Thus,… Continue Reading
INTRODUCTION Strategic planning which is process chart involves analyzing the opportunities and threats in the market place, while building the strengths and correcting the weaknesses within the firm, also involves setting goals for specific product marker and for the firm (Bernett and Wilsted (1988) and since it is perceived as a mediating force… Continue Reading
INTRODUCTION Embarking the total quality management (TQM) phenomenon is a call for organizational excellence. The phenomenon which started spreading like will fire across the Globe in early 1980 has been spurred on by the fierce competitions raging between companies of Japan, North America and Europe, Japan which occupies only 0.3 percent of the… Continue Reading
INTRODUCTION The early 70’s saw and witnesses the end of political crisis and at its time organized labour which was put into the coffin during the civil war was once released free its dilemma of whether or not to forget industrial action in the life rest national security. With the civil war, labour militate its demand for improvement in the… Continue Reading
This research work is carried out on the Employee Relation precut in the Aviation industries in Nigeria taken FAAN, Enugu as their main stay. The research which was carried out in a systematic and sequential order is making up of five chapters. Chapter one, is the intioduition of the study, two, is a level of the literature three, is the… Continue Reading
INTRODUCTION 1.1 GENERAL BACKGROUND OF THE STUDY Over some years ago, psychologist, manager and the student of management have given increase attention to the need for human motivation at the work place. They found this concept useful to both explaining human behaviour, particularly in work situation to increase the productivity of workers. The… Continue Reading
INTRODUCTION Retailing is the final link between producers of goods and services and the ultimate consumers. Retailing is the last stage in the distribution of goods and services, the earliest retailing activity could be seen from the European craftsman and those people that produces what they gold to the users, craftsman could be gold smiths,… Continue Reading
An emerging trend in the Banking Industry is the continuous springing of newly licensed Microfinance Banks spread all over the country. These Banks are either owned by individuals, corporate bodies, groups or institutions of higher learning with the aim of providing financial services to people. The study is being narrowed to Gracefield… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Academics and practitioners have been striving to establish and agreed upon definitions of the concept of corporate social responsibility for over 30 years. Davis (1960) suggested that social responsibility refers to businesses’ “decisions and actions taken for reasons at least partially… Continue Reading
The main purpose of this study is to identify the problems and prospects of small and medium scale enterprise in Nigeria using a case study of Gilead table Water in Effurun Delta State. To do this, data were collected from both primary and secondary sources. The main instrument of data collection was the questionnaire. The data were… Continue Reading
The purpose of this study is to indentify the impact of motivation in achieving organization performance, a study of Access Bank of Nigeria. This study objective is to know if lack of motivation is the major reasons behind employees switching organization, to develop a sustainable policy that will help organization to reduce the rate of low morale… Continue Reading
This study aim to investigate the impact of Multinational Corporation in the development of Nigeria economy, a study of Lafarge Company. This study objective is to provide the capital that will be use in developing Nigeria economy instead of exporting abroad, to reduce the use of capital intensive productive techniques so as to lessen the rate of… Continue Reading
In order to strengthen the competitive and operational capabilities of banks in Nigeria with a view towards returning global and public confidence to the Nigerian banking sector and the economy in general, the Central Bank of Nigeria instituted a banking reform in 2004, which saw most of the then existing 89 banks merging with each other.… Continue Reading
CHAPTER ONE 1.1 BACKGROUND TO THE STUDY The importance of a vibrant, transparent and healthy banking system in the mobilization and intermediation of fund, for the growth and development of the economy need not to be over-emphasized. Worthy is of the fact that the level of functioning of the financial sector depends on the perception and patronage… Continue Reading
The success backbone of any firm, organisation or institution lies largely on the effectiveness and management of the human resources under its control. Therefore the role of human resource management in organizational performance as well as manpower training and development in an organization can never be over-emphasized in any way. This… Continue Reading