This project work is on the impact of information technology in the banking industry. And Sky Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem. The population of the study comprises of the personal of Sky Bank and the customers that patronize their… Continue Reading
This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study . Family planning is the process of determining the number ,time and spacing of child birth in order to protect the health of mothers, children, and as well as minimize ill-health and early death. The research… Continue Reading
The research topic is the effective marketing strategies for colour photo processing services using Jonatex ultra modern colour lab, as a case study was motivated by the necessity to find out why Jonatex have been successful with in its short period of existence. Three hypothesis were formulated, to text for hypothesis (a) Whether… Continue Reading
Advertisement is the oil in the running wheels of every successful business venture be it corporate, small, medium or large scale. Tourism as we all know is a very broad and lucrative business that requires and involves a lot of marketing strategies and planning to be made successful. One major and critical component of the tourism… Continue Reading
This study investigated the effect of psychological variables on the purchase of fashion related products using fashion consumers in Anambra and Imo States. A total of 145 respondents were studied. Stated hypotheses were tested using the Ordinary Least Square (OLS) involving the Ordinal Multiple Regression Analysis using Findings revealed… Continue Reading
This study assessed the role of consumer protection agencies on the consumer in Nigeria using the people living in Aba. A total of 105 respondents were investigated using the cross-sectional survey research method of data collection.Data generated were presented in tables and charts for fast interpretation; analyzed by the use of… Continue Reading
This study assessed the effect of demographic variables on the purchase of fashion related products using students of Abia State University, Uturu as the case study . A total of 100 respondents were investigated using the cross-sectional survey research method of data collection. Data generated were presented in tables and charts for… Continue Reading
The Impact of Information and Computer Technology – ICT on the Marketing of Automobile Product in Nigeria A Case of Mercedes Benz Anammco Limited Enugu. This study was carried out under five chapters which was beneficiary to the management, researcher as well as others for the coming research works. The population of the study include… Continue Reading
This research work is on market segmentation as a competitive strategy in manufacturing companies, a study of Sunseed Oil Mills Plc., Zaria. The major problem noted is lack of market segmentation knowledge and its importance which has a negative effect on the company’s competitive strategy. 47 copies of questionnaires were… Continue Reading
This work was on the problem and prospect of marketing in small scale industries in Nigeria (A case study of Wilson group of companies Nsukka). The researcher set out with the following objectives. - To determine of the marketing constitute a problem to the company. - To find out the extent to which government assists small scale… Continue Reading
With the transformation of the banking sub – sector from seller market and its aim chair banking marketing, the environment naturally become very competitive in the light of the above banks required efficient customer satisfaction to survive in the industry This work therefore, focused on how application of marketing strategies can help… Continue Reading
This study is based on x – raying financial distress in the banking sector, the apex transaction boot of our economy. It is however interesting to note that this study not only would expose also would examine the various mechanism that have been put in place, mostly and especially in the sector, for the handling of thesis may harm in… Continue Reading
This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu. The objective of the study include the following To find out if pz industries considered promotion as varitable tool for their product To ascertain the impact of promotion on the marketing of detergent with peculiar… Continue Reading
This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: • To find out the effectiveness of personal selling of Emenite in creating customers awareness of their… Continue Reading
The researcher work examined that impact of Effectiveness Branding on the 2011-2008 Sales volume of NBL Plc. The study made use of primary and secondary data, primary data was sourced from questionnaire and oral interview, while secondary data came from text books, magazines, newspapers and journals. The research instrument used in… Continue Reading
This project work was an attempt to investigate the place of personal selling in the achievement of organizational goal. The main objective were; to examine the importance of personal selling as promotional tools to the Hardis and Dromedas Nigeria limited, to examine the different tools available to the motivation of the members of the… Continue Reading
In this study, an attempt was to determine the acceptability or otherwise of locally manufactured cosmetics in Enugu Urban. In chapter one of this project is the introduction which contains the back of the study, here Nigeria based so much on foreign made cosmetics before locally made was encouraged. In chapter two, the literature review,… Continue Reading
Cost control is a vital instrument for the survival of any business organization. The aim of this work the impact of cost control in a Brewing Industry a case study of Nigeria Breweries Plc. 9th Mile Enugu metropolis is to x-ray the conceptual insight of cost control techniques and ascertain whether in practical situation those techniques in the… Continue Reading
This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in the most efficient and effective way. Ohha community bank was establish in 1997 and has been since entertaining their customers with services.… Continue Reading
INTRODUCTION 1.1 BACKGROUND TO THE STUDY In this country today, many business organizations are established and they strive for the actualization of profit making objectives. However, for any business organization to succeed, it must incorporate some elements of marketing programme into its policies and programes. Therefore, for us to effectively… Continue Reading
Modern marketing companies are increasing, recognizing the value of an effective communication and promotion Programme for their entire public. This includes Beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s. However, this project dealt on the “The Impact of Promotional… Continue Reading
This research work is mainly on effectiveness of physical distribution of Chris sachet Water in Enugu metropolis. The data needed for this study was collected from employees, consumers of Charis sachet water. The objective is to find out if their products have very wide demand within Enugu metropolis. To determine the rate of satisfaction… Continue Reading
This research work studied the role of advertising in the marketing of new Businesses (A case study of Shoprite Enugu). New business like other businesses is faced with or centres on the quality of product to be given to the consumers. This study as carried out to an extent to which advertising is adopted by business in Enugu generally… Continue Reading