Marketing Project Topics & Research Materials (PDF & DOC)

Improving Customer Services Levels In Services Industries, Through The Application Of The Marketing Concept (a Case Study Of Ibeto Photographic Colour Laboratory Enugu)

The Nigerian economy is filled with different kinds of services providing industries, ramping from the large ones like banks to very small ones such as hair saloon services. The deepering economic problems in the country has made services provision of all kinds very expensive and competitive. The only solution to survive is to engage… Continue Reading

The Role Of Public Relations In Improving Nigeria International Trade: A Case Study Of Eleganza Plastic Industry Onitsha

INTRODUCTION BACKGROUND TO THE STUDY We all believe in communication we also say that any management which endorses good communications in house and externally in enlightened. Why anyone should be regarded as enlightened in simply propagating and explaining their own policy or point of view escapes the researcher. As Henry Tames put it “it must… Continue Reading

Effect Of Marketing Information System On Managerial Decision Making In An Organisation: A Case Study Of Nigeria Bottling Company, Benin City

This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance… Continue Reading

Public Relation Activities In Tertiary Institutions In Enugu State (a Case Study Of Enugu State University Of Science And Technology Enugu State (esut)

This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). The objectives of the study among others include: To find out whether ESUT have good relationship with the public. To examine the level… Continue Reading

An Evaluation Of Product Positioning Strategies In The Consumer Products Industry In Nigeria (a Case Study Of Unilever Nigeria Plc Enugu)

This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This… Continue Reading

Effect Of Branding Strategy On The Marketing Of Rice In Benue State

The study determine the effect of branding strategy on the marketing of rice in Benue state. Statement of the Problem The demand for rice is rising speedily at an estimated rate of 10% per annum (NRDS, 2009), due to population growth and urbanization (Adejumo-Ayibiowu,2010;   Inuwa  et  al.,  2011).  Even   though,  there  is  growing … Continue Reading

Influence Of Stores Image On Consumer Patronage Of Fast Food Outlets Of Chitis Company Enugu

This research work on influence of stores image on consumer patronage. A case study of Chitis Fast Food outlets in Enugu. The main objective are; To revealing the effects of ecological design, stores atmosphere and the price as it helps consumers in choice of fast foods outlets to patronize over another. The researcher has (3) instruments… Continue Reading

The Role Of Advertising On The Marketing Of Suitcase In Enugu Metropolis (a Case Study Of Jumatex Suitcase Enugu)

This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some objectives at this studies are:- 1. To determine the extent customer pushes action of Jumatex suitcase being included by advertising. 2. To determine the role of advertising in increasing the… Continue Reading

Problem Of Logistics In Marketing Fast Food In Enugu State. (a Case Study Of Nourisha Food Limited).

INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work “logistic” has been a house hold name to a lot of people both undergraduates, graduates, researchers and mere especially… Continue Reading

The Influence Of Product Branding And Packaging On Consumer Purchase Behaviour

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Product is a combination of tangible and intangible goods and services offers to a customer for sale. It is any idea, method, information, service or object created as a result of a process and serves a need or satisfies a want (Mazhar, Daud, Bhutto & Mubin, 2015) Consumers are very fond of new… Continue Reading

Impact Of Trade Fairs In Promotion Marketing Of Goods And Services (a Case Study Eccima)

This resaerch work tried to find out the impact of trade fairs in promoting marketing of goods and services. This ahs been done by pain shakily and systematically survey analyzed by the researcher. The aim of the research is to highlights the benefits and the usefulness of trade fair to the participants and to the economy in general. To… Continue Reading

The Impact Of Physical Distribution Channels In Marketing Of Agricultural Produce: A Case Study Of Perishable Agricultural Produce In Boki L.g.a Of Cross River State

Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main… Continue Reading

Marketing Of Hotel Services In Enugu Metropolis A Case Study Of Mac – Davos Hotel Enugu

Marketing of hotel services is the project work, A case study of mac – davos hotel, marketing of hotel services is an important aspect of marketing, its domain is to ensure the available of service. So to identify those problem encountered in ensuring that good services are appropriately at the right place and at the time in right… Continue Reading

Problem And Prospect Of Marketing In Small Scale Business In Nigeria

The Marketing Problems And Prospects Of Five Star Hotel In Enugu Metropolis (a Case Study Of Nike Lake Resort Hotel Enugu)

This study focuses on the marketing problems and prospects of five star hotel in Enugu Metropolis “ case study of Nike Lake Resort Hotel”. The main purpose was to find out among other things the followings: - To examine if the promotional strategies used by the hotel lead to increase in customer awareness. - To determine if the… Continue Reading

Role Of Marketing Research In The Achievement Of Organization Objective In Nigeria (a Case Study Of Pz Nigeria Plc)

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY An expended definition of marketing research was approved in 1987 by the American marketing association. The previous definition (The systematic gathering and analyzing of data) has been criticized because it views marketing research activities to narrowly. The new definition state;… Continue Reading

Effect Of Marketing Information System On Managerial Decision Making In An Organisation: A Case Study Of Nigeria Bottling Company, Benin City

This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance… Continue Reading

Public Relation And It’s Impact In The Banking Industry

INTRODUCTION The business world can be extremely competitive, companies typically want to have something that makes them stand out from the crowd, something that make them more appealing and interesting to both members of the public and the media. A favourable image can help increase a company’s sales and negative publicity can damage a… Continue Reading

Role Of Marketing Information System In Enhancing Sales

A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed,… Continue Reading

Attitude Of Nigerians Towards Made In Nigeria Wrappers (a Case Study Of Oko Women)

INTRODUCTION The attitude of Nigerians towards made in Nigeria wrappers (a case study of Oko women)Nigerians consumer has access to several product from around the world and the information on the country of origin may be used to evaluate those of their imported counterparts. In spite of the widespread belief that locally manufactured products are… Continue Reading

Consumer Behaviour Towards Made In Nigeria Products (a Case Study Of Innoma Shoes Nigeria Limited Aba)

This project is designed to study the behavior of consumers towards made in Nigeria products with particular attention to Innoma shoes Ltd Aba, Abia state. The purpose of the study is to find out the following; how to reduce influence, to improve on the quality of locally made products proper way of positioning products in the minds of… Continue Reading

Importance Of Packaging In The Marketing Of Pharmaceutical Products". (a Case Study Of May And Baker Nigeria Limited)".

THIS RESEARCH BOOKLET TREATS THE IMPORTANCE OF PACKAGING IN THE MARKETING OF PHARMACEUTICAL PRODUCT/CONDUCTING A PARTICULAR CASE STUDY OF MAY AND BAKER NIGERIA PLC. THE RESEARCH WORK HANDLES THE GENERAL CONCEPT OF PACKAGING. PACKAGING AS KNOW TODAY IS ONE OF THE STRONGEST TOOL USED IN MARKETING GOODS AND SERVICES, MORE ESPECIALLY… Continue Reading

The Effect Of Exchange Rate Fluctuation On Imported Goods In Nigeria (a Case Study Of Toyota Nigeria Limited, Lagos

The major aim of this research work is to know the effects of exchange rate fluctuation on imported goods in Nigeria. It also aimed at ascertaining the level of relationship between the depreciation value of naira and the pricing of imported goods in Nigeria. The fluctuating nature of exchange rate appears to be responsible for the… Continue Reading

The Effect Of Pricing Strategies On The Marketing Of Agricultural Produce In Enugu State (a Case Study Of Oji-urban Enugu State)

This study on the effect of pricing strategies on the marketing of agricultural produce in Enugu State, with particular reference to Oji-River Local Government Area of Enugu State wars carried out with the aim of achieving the following objectives. To evaluate the possible means of reducing or removing entirely the activities of… Continue Reading

The Impact Of Advertising On The Marketing Of Consumers Products (a Study Of Nigeria Breweries Plc, Enugu State)

This project is focused on the attention of the “Impact of Advertising in the Marketing Consumer Product”. This is concerned with the purpose of optimization of profit. Products of high quality may be produced and may be experiencing drop in sales due to the fact that the products is not advertised and as such consumers may not know… Continue Reading