The research on the role of marketing in improving a company’s performance. In order to carryout the work effectively some of the following objective ere formulated. -To know whether Juhel pharmaceuticals conducts marketing research -To determine the impact of marketing research on the company’s profitability primary and… Continue Reading
Banks are established to make profit. Are these profit made at mere expense of the customers? Or is it as a result of the service provided by these banks. This study attempts to highlight those key factors that different banks management will consider in their choice of branch locations and customers preferences for their choice of banks… Continue Reading
This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which is the case study. Couriers are established to make profits. Are these profit made at the expenses of the customers? Or is it… Continue Reading
ABSTRACT The history of advertising is as old as man himself. The story date back to the prehistoric period when man was using town criers, drummers, flute blowing to pass across important information to present day… Continue Reading
Marketing of church services are established to deliver services to the people of God. Are these services made to satisfy the congregation themselves or the priests. The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language,… Continue Reading
This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu. The data needed for this study was collected from the employers/staff of the television house. The objective is to find out how this channel will be able to reach… Continue Reading
Material management is a strategy for achieving organizational productivity. The researcher started this research work by introducing the subject matter, background of the study, statement of the problem, objective of the study, significance, and scope of the study were highlighted also the researcher formulated hypothesis which form the… Continue Reading
The primary objective of this research work is to investigate the impact of cultural influences on buying behaviour, particularly on consumers. Information and data used in this presentation were based on various shades of opinion pooled from people of all work of life, since all of us are consumers in one way or the other. The work is… Continue Reading
INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional mix. Many companies recognizes the need to integrate their various marketing communication efforts, such as media advertising,… Continue Reading
The study is an empirical work that attempted to investigate the background of analysis of impact of students disposition in business attitudes within the context of their educational endeavour and personal behaviours are explored within the individual concept of interest. The study analyzed and compared the differences in entrepreneurial… Continue Reading
This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product, price promotion and placement. The methodology of the research was gotten through the questionnaire issued. Findings was made… Continue Reading
TABLE OF CONTENT CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY 1.2STATEMENT OF THE PROBLEM 1.3OBJECTIVES OF THE STUDY 1.4STATEMENT OF HYPOTHESIS 1.5SIGNIFICANCE OF THE STUDY 1.6SCOPE OF THE STUDY 1.7HISTORICAL BACKGROUND OF… Continue Reading
This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work services in Enugu metropolis. The research work structure both the big auto maintenance service firm and workshops ant the small auto maintenance services workshop vita the road side mechanize. The data needed for… Continue Reading
The study focused on an appraisal of promotional strategies of barbing salons in Enugu metropolis with particular note on top – class barbing salon in Enugu. The objectives of the study -To evaluate the promotional strategies adopted by Top class barbing salon in order to determine their profitability -To determine the impact of… Continue Reading
This study is a research into an Appraisal of Sales and Distribution management in act on PLC the Eastern regional headquarters which based in Enugu was used as a limit it is encouraged by the desire to explicating understand the sales and distribution management in ELF Oil they sought to find out whether the sales and distribution… Continue Reading
This study is on a strong impression of effective management of resources in solving unemployment problem in Nigeria. This researcher want to know the impact of effective management of resources in solving unemployment problem in Oji-River Local Government Area, how they have carried its operations to bring this phenomenon to its best… Continue Reading
The purpose of the study is based on an evaluation of the impact of NAFDAC in the consumption consumer goods (beverages) in Nigeria, especially in Enugu state. The main objective of this project was to examine the contributions of NAFDAC in the regulation of the various unethical business practice in the country and to appraise the safety… Continue Reading
This study focused on the impact of promotional activities on Bournvita product with particular note on Cadbury Nigeria Plc the objectives of the study among other things include: To know how effective each of the promotion has been increasing the beverage’s market shares in the market. Based on these, four hypothesis were… Continue Reading
The aim of this study is to determine the impact of road transport network on the marketing of agricultural produce in the Igbo-Etiti local government area and Nsukka zone of Enugu state to identify other factors directly or indirectly to the marketing of agricultural produce in the zone. The empirical aspect of this research was carried… Continue Reading
This study is mainly to ascertain the effects of road transportation mode on the marketing of consumer goods in Nigeria. The following were the objectives of the study: -To find out how road transportation system help consumers in the distribution of their products in Nigeria. -To know how extend to which road transportation system… Continue Reading
This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction. To solve the research problem both primary and secondary data were collected.… Continue Reading
This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of… Continue Reading
Data on this issue were collected through survey [question naira schedules] and that serves as a primary source of data to complement the secondary materials. These data were analyzed and some interesting revelation were made for e.g. it was discovered the constant randomization of oil pipelines, hoarding of petroleum products, striating… Continue Reading
This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview. The respondent comprised… Continue Reading
This study Examined the role of product management in the marketing of bank service. Some of the objectives of this study were. 1.To find out the difficulties environment in the process of product management in first bank and 2.To determine, if the management of the bank product leads to increase product quality 3.To offer possible… Continue Reading