1,176)
THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was… Continue Reading
ID: MKT0183
Pages: 144
1,177)
AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS IN ENUGU METROPOLIS (A CASE STUDY OF TOP CLASS BARBING SALON AWKUNANAW ENUGU ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: •To evaluate… Continue Reading
ID: MKT0182
Pages: 104
1,178)
Abstract This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study. Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as… Continue Reading
ID: MKT0181
Pages: 126
1,179)
EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES (A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR) ABSTRACT The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study. The study was motivated by the necessity to find out why Jonatex… Continue Reading
ID: MKT0180
Pages: 121
1,180)
THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work… Continue Reading
ID: MKT0179
Pages: 51
1,181)
THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work… Continue Reading
ID: MKT0178
Pages: 51
1,182)
THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS. (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE) PREFACE The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State. To enhance a quicker, clearer and more… Continue Reading
ID: MKT0177
Pages: 78
1,183)
ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as… Continue Reading
ID: MKT0176
Pages: 78
1,184)
THE MARKETING OF EDUCATIONAL SERVICE (A CASE STUDY OF IMT ENUGU) ABSTRACT This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing… Continue Reading
ID: MKT0175
Pages: 110
1,185)
CONSUMER PROTECTION POLICY IN NIGERIA (A CASE STUDY OF SURVEY OF CONSUMERS IN ENUGU STATE) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made it’s principles more embracing and positive in it’s everyday application in improving product innovation. The main aim of this project is to known the… Continue Reading
ID: MKT0174
Pages: 116
1,186)
EFFICIENT MAREKTING OF TELEVISION SERVICES (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA) ABSTRACT This project is a case study of Nigeria Television Authority (NTA) Enugu, to evaluate the efficiency of its television service marketing. The specific objectives addressed in the study includes: - To determine whether this television house is… Continue Reading
ID: MKT0173
Pages: 58
1,187)
ABSTRACT This research intends to find out the effects of television advertising on sales of aerial detergent in Enugu and Abia metropolis. Two hypothesis were tested using analysis of variance. The population for this study sales of ariel detergent and staffs… Continue Reading
ID: MKT0172
Pages: 54
1,188)
ABSTRACT Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to an decrease… Continue Reading
ID: MKT0171
Pages: 32
1,189)
EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSUMER PRODUCTS (A CASE STUDY OF OMO DETERGENT). ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project… Continue Reading
ID: MKT0170
Pages: 78
1,190)
ABSTRACT This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some of the following objectives were set out. To find out the problems associated with the pricing… Continue Reading
ID: MKT0169
Pages: 50
1,191)
THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR (A CASE STUDY OF AFRICAN PETROLEUM PLC PORT-HARCOURT). ABSTRACT African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their… Continue Reading
ID: MKT0168
Pages: 95
1,192)
THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A CASE STUDY OF AFRICAN PETROLEUM’S PLC Abstract African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics… Continue Reading
ID: MKT0167
Pages: 126
1,193)
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and… Continue Reading
ID: MKT0166
Pages: 100
1,194)
THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new… Continue Reading
ID: MKT0165
Pages: 73
1,195)
MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES (A CASE STUDY OF BROAD BANK NIGERIA LIMITED) ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept. The customers and personnel of Bank surveyed in the study. The research instrument used for data collection were… Continue Reading
ID: MKT0164
Pages: 95
1,196)
ABSTRACT This research work is carried out on the Employee Relation precut in the Aviation industries in Nigeria taken FAAN, Enugu as their main stay. The research which was carried out in a systematic… Continue Reading
ID: MKT0163
Pages: 52
1,197)
THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN NIGERIA A CASE STUDY OF MAGNUM TRUST BANK PLC Abstract This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration. Concept and process of globalization and information… Continue Reading
ID: MKT0162
Pages: 113
1,198)
ABSTRACT This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu. The objective of the study include the following To find out if pz industries considered promotion as varitable tool for… Continue Reading
ID: MKT0161
Pages: 46
1,199)
THE ROLE OF NATIONAL AGENCY FOR FOOD AND DRUG ADMINISTRATION AND CONTROL (NAFDAC) IN CONSUMER PROTECTION IN NIGERIA (A CASE STUDY OF SOME SELECTED PURE WATER BOTTLING FIRMS IN ENUGU) TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the Study 1.2 Significance of the Study 1.3 Scope of the Study 1.4 Statement of the Problem 1.5… Continue Reading
ID: MKT0160
Pages: 86
1,200)
MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS) Abstract Marketing of Church Services are established to deliver services to the people of God. Are these services made to satisfy the congregation, themselves or the priest? The researcher observed that the marketing of church services have some services to render… Continue Reading
ID: MKT0159
Pages: 69
