CONSUMER PROTECTION POLICY IN NIGERIA (A CASE STUDY OF SURVEY OF CONSUMERS IN ENUGU STATE) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made it’s principles more embracing and positive in it’s everyday application in improving product innovation. The main aim of this project is to known the… Continue Reading
THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new… Continue Reading
TABLE OF CONTENT CHAPTER ONE Introduction 1.1 Statement of problem 1.2 Objective of study 1.3 Research question 1.4 Signifificance of the study 1.5 Scope of the study 1.6 Definition of terms CHAPTER TWO Review of related literature 2.1 The meaning of marketing… Continue Reading
ABSTRACT In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender… Continue Reading
PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) Abstract This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products.… Continue Reading
ABSTRACT The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –Neo haven. The objectives of the study are; To evaluate the… Continue Reading
PRODUCT PLANNING AND DISTRIBUTION (A CASE STUDY OF NIGERIA BOTILING COMPANY (NBC) PLC ENUGU) ABSTRACT This project work was on product planning and distribution. A case study of Nigeria Bottling company (NBC) PLC Enugu. The main objectives were. - To understand the idea of product planning, product distribution and its circle. - To know system of… Continue Reading
SERVICE QUALITY – A CATALYST FOR CREATING CUSTOMER PATRONAGE FOR BANK SERVICES. A CASE STUDY OF DIAMOND BANK NIGERIA PLC ENUGU MAN BRANCH ENUGU. ABSTRACT This research work was aimed at list for creating customer patronage for Bank services. Using Diamond Bank Nig. Plc as the case study. The study also examined the commitment of the bank towards… Continue Reading
THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY ( A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS) ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected… Continue Reading
ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to determine the causes of low patronage by customers and equally to suggest possible… Continue Reading
THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL IN ENUGU METROPOLIS (A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU). ABSTRACT This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The main purpose was to find out among other things the following: - To… Continue Reading
MARKETING TECHNICAL SALES PEOPLE, FOR HIGHER PRODUCTIVITY (A CASE STUDY OF EMENIT NIGERIA PLC.) ABSTRACT A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession. The need for employers of labour to inference in and motivate… Continue Reading
THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUM OF COMPANIES (A CASE STUDY OF NBL) ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The… Continue Reading
THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF BANK SERVICES (A CASE STKUDY OF URBA PLC ENUGU) ABSTRACT Promotional strategies is a process deal with the technique used by organization in inform, persuade and eduate the public through the promotional mix. Moreover pormotioal strategies does not only promote tangible products but also it… Continue Reading
ABSTRACT Promotional strategies is a process deal with the technique used by organization in inform, persuade and eduate the public through the promotional mix. Moreover pormotioal strategies does not only promote tangible products but also it… Continue Reading
INCREASING COSTOMERS TRAFFICS THROUGH PUBLC RELATIONS: A CASE STUDY OF FIRST BANK PLC, ENUGU. ABSTRACT The study focused on increasing customer traffic through public Relations: a case study of first Bank PLC Enugu. The objective of the study among others include: …to determine the impact of Public Relations on increasing costumer traffic …to… Continue Reading
TABLE OF CONTENTS CHAPTER ONE INTRODUCTION Background of the study Statement of problem Objectives of the study Scope of the study Statement of hypothesis Significance of the study Definition of terms CHAPTER TWO… Continue Reading
THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study… Continue Reading
ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional… Continue Reading
ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in… Continue Reading
THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY A CASE STUDY OF EMENITE COMPANY ENUGU Abstract The topic treated in this project is “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot claim to have treated all the aspects of the… Continue Reading
CHAPTER ONE INTRODUCTION BACK GROUND OF THE STUDY As the economy advances, there is a resultant widening of the gap between producers and consumers, the increase, in output of goods and services necessitates. The development of channel of distribution they provide time, place and convenience… Continue Reading
THE ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGERIA (A CASE STUDY OF ENUGU ZONAL OFFICE) ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in… Continue Reading
THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER) ABSTRACT This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies. The study examine the twin problems of inconsistency and inflexibility in the… Continue Reading
EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF ENUGU TELEVISION (E.T.V) ABSTRACT The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study… Continue Reading