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ABSTRACT Coexisting marketing standard relies on developing long term relationship with the costumers and providing values and satisfaction to them. This study has been conducted with an aim of examining the relationship between Market Segmentation and Sales performance of… Continue Reading
ABSTRACT As today’s businesses continue to struggle to survive or acquire sustainable competitive advantage, it is important for organizations to better understand the factors that influence employees and important employee-oriented work outcomes. Employees are… Continue Reading
ABSTRACT Employee extrinsic motivation in the health sector is one major issue that needs to be tackled in a manner that satisfies employees with their current employment and allows them to develop a loyalty towards the organizations they work for. There are numerous factors that influence employee… Continue Reading
ABSTRACT This research work attempts to gain insight into the Entrepreneurial activities and its effect to the Economic Development of Nigeria. The objective of this study is to identify the different ways in which entrepreneurs have contributed to the nation’s… Continue Reading
ABSTRACT The broad objective of this study was to find out the effects of firms’ and societal attributes on the disclosure level of environmental and social information of Nigerian quoted companies. The specific… Continue Reading
Effectiveness of Corporate Social Responsibility on Host Communities in Benin-City (A case study of Guinness Nigeria Plc) TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study - - - - - 1.2 Statement of the Problem - - - - - 1.3 Research Question - - - - - - 1.4 Objective of the Study - - - - - 1.5 Significant of the Study - - -… Continue Reading
ABSTRACT This study is on the effect of motivation and job performance in the hospitality industry. The objective of this study is to investigate the extent to which reward, pension scheme, promotion and training affect job performance. In order t achieve this objective, both… Continue Reading
ABSTRACT This study examined the determinants of customer brand switching behavior in the banking sector in Benin City. The study specifically determine the rate of brand switching behaviour among bank customers in Benin City; establish the reasons for brand… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the few decades, the concept of corporate social responsibility has grown exponentially. In the 21st century, the firms face large number of changes and challenges including the corporate social responsibility as being one… Continue Reading
ABSTRACT This study examines comparative analysis of consumer preference for rice. Basically, this study examines customers' preference for locally made rice and foreign rice, determines the ratings of locally made rice and foreign rice based on such factors as price, nutritional value, taste,… Continue Reading
ABSTRACT This study ascertained the causes and impact of conflict management in an organisation using First Bank as a case study in Benin City, Edo State Nigeria. Survey research design was employed, the study population consisted of all First Bank branches in Benin City, Edo state and… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In a highly intense market place, brands are regarded as an important source of capital and they are the key drivers of competiveness for most businesses. Brands are the basis of customers buying decisions and… Continue Reading
ABSTRACT This study was motivated by a desire to examine the impact of advertising on consumer brand preference in telecommunication service (MTN). Empirical evidence shows that advertisements are the back bone for this industry, they act as a glue to retain their… Continue Reading
ABSTRACT The profix “e” – (electronic) is quite ubiquitous in today’s global world, such as e-business, e-mail, e-learning, e-commerce are the buzz words, but E-banking is still in its infancy stage in the financial sector specially in Banks in developing countries like Nigeria. Although… Continue Reading
ABSTRACT This project work reviewed the role of the Nigerian money market in the economic development of Nigeria. Based on the research work carried out we are able to identify the various effect it has in the economic development of the Nigeria Economy. TABLE OF… Continue Reading
ABSTRACT The study examined the role of micro financing in poverty alleviation in Nigeria. It sought answers to the following research questions: Is there any relationship between micro-financing and poverty reduction? Is there any relationship between micro-financing and employment… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background of the study The trend of falsehoods involving all levels of the society is increasing on a daily basis. The rich, the poor, the young and the elderly, the male and the female all are neck deep in fraud and fraud related activities that say a lot about our moral and… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The word inflation rings a bell in the market economics of the world. It is a monster that threatens all economics because of its undesirable effects. The problem of inflation is not a new phenomenon, it is a household word in many… Continue Reading
TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1 Background To The Study 1.2 Statement of The Research Problem 1.3 Research Question 1.4 Research Objectives 1.5 Research Hypothesis 1.6 Significance of The Study 1.7 Scope of The Study CHAPTER TWO: LITERATURE REVIEW 2.1 Introduction… Continue Reading
ABSTRACT According to Jhingan (1998), Foreign investment is the formation of a concern (business) in which foreign company/individuals has a majority holding. The formation of the business concern may be financed exclusively from foreign source lending to the creation of fixed… Continue Reading
(CRITICAL APPRAISAL OF UNITY BANK PLC) ABSTRACT Electronic banking system has become an important practice among commercial banks in Nigeria. The introduction of this electronic banking has improve banking efficiency in rendering services to customer, It was in line with this that the study aim at… Continue Reading
ABSTRACT The project work evaluates empirically the impact of bank credit on the development of the agricultural sector of the Nigerian economy, for a coverage period of 25 years, that is, 1981 to 2005. In carrying out the in-depth study, the output of… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background to the Study The Financial institutions generally serve as financial intermediation. This form of asset intermediation is required to ensure that funds are moved from the surplus economic units to deficit economic units within the… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Banks play important roles in the economic development of any country. As an important component of the financial system, they channel scare resources from surplus economic units to deficit units. In Nigeria, the… Continue Reading
ABSTRACT The study examines the impact of capital market on economic growth in Nigeria, using annual data covering the period 1980 to 2009. The econometric technique of ordinary least squares (OLS) was used to analyze the data. Results from the analysis depicts that the total listed stocks in the… Continue Reading