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This research work evaluates the effectiveness of personal selling strategies in marketing of table water and juice drinks in abia state, Nigeria. Water resources are natural assets that create flows of goods and services over time. One of the ways one can make money in Nigeria today is by investing in table water or sachet water… Continue Reading
ABSTRACT This research work is based on consumption patterns and preferences switching among consumers from foreign to local rice in umuahia metropolis abia state, Nigeria. Over the years The Nigerian food sector has been characterised by excess demand over supply, through primarily to a high population growth rate of about 3% per annum, high… Continue Reading
This research project is very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also… Continue Reading
INTRODUCTION Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process… Continue Reading
BACKGROUND OF THE STUDY Today’s increasingly competitive business world means that a highly-motivated workforce is vital for any organization seeking to achieve the best results. Many firms are moving away from the “command and control” approach towards the “advice and consent” method as a preferable way of motivating staff. This shift… Continue Reading
INTRODUCTION Nowadays purchasing trends are changing from small retail stores to mega store and departmental stores, the buyers are moving to mega stores and undergo different experience and stop depending on old traditional small retail stores.While on the one other hand these mega stores adopt various strategies to offer different experience to… Continue Reading
The purpose of this research is to investigate into the impact of motivation on productivity of employees . This research was carried out in Ho Branch of Gemini Life Insurance Company where 27 respondents made up of all employees were selected to complete a questionnaire asking them to indicate the level of importance attached to… Continue Reading
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY An expended definition of marketing research was approved in 1987 by the American marketing association. The previous definition (The systematic gathering and analyzing of data) has been criticized because it views marketing research activities to narrowly.… Continue Reading
This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer… Continue Reading
This research is a study to investigate “the impact of new product development on sale volume. The writer carefully examined how new product are developed in the company pan ltd, along with sale volume of the new generated product, new product can be described as nay product which has a new substance incorporated, the new substance… Continue Reading
INTRODUCTION Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing… Continue Reading
This project is focused on enhancing the sales of consumer good using market segmentation with particular reference to the PZ Nigeria plc as case study. To achieve this, the work is divided into 5 chapter in chapter one started with introduction of research work, the statement of the problem, the purpose of the study has been presented,… Continue Reading
The primary objective of this research work is to carry out proper investigation on “the application of marketing concept in commercial banking and its effectiveness in consumer satisfaction†at Guaranty Trust Bank Murtala Muhammed Square Branch Kaduna. To highlight the result of the investigation of the subject matter.… Continue Reading
The study is an empirical work that attempted to investigate the background of analysis of impact of students disposition in business attitudes within the context of their educational endeavour and personal behaviours are explored within the individual concept of interest. The study analyzed and compared the differences in entrepreneurial… Continue Reading
INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional mix. Many companies recognizes the need to integrate their various marketing communication efforts, such as media… Continue Reading
INTRODUCTION We live in a world of packaging our foods, our supplies and to a large extent our clothing. We use packaging in wide variety of forms, shapes and materials. Packaging means all the activities in the product planning that involves designing and producing the container or wrapper for a product. TABLE OF CONTENT Title page Approval… Continue Reading
This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product, price promotion and placement. The methodology of the research was gotten through the questionnaire issued. Findings was made… Continue Reading
The primary objective of this research work is to investigate the impact of cultural influences on buying behaviour, particularly on consumers. Information and data used in this presentation were based on various shades of opinion pooled from people of all work of life, since all of us are consumers in one way or the other. The work is… Continue Reading
Material management is a strategy for achieving organizational productivity. The researcher started this research work by introducing the subject matter, background of the study, statement of the problem, objective of the study, significance, and scope of the study were highlighted also the researcher formulated hypothesis which form the… Continue Reading
The history of advertising is as old as man himself. The story date back to the prehistoric period when man was using town criers, drummers, flute blowing to pass across important information to present day time where, television radio and other print media is now in use. In advertising, its difficult to trace the result of any given… Continue Reading
Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, NASCO household products are market leaders in most… Continue Reading
This research work is a very crucial study for the entire Nigeria and to the EMENITE LIMITED in particular. The study was motivated by the necessity to ascertain the role of sales management in achieving profit objectives of firms in Nigeria especially Emenite Limited. It is aimed at identifying the extent of satisfaction their customers… Continue Reading
This study Examined the role of product management in the marketing of bank service. Some of the objectives of this study were. 1.To find out the difficulties environment in the process of product management in first bank and 2.To determine, if the management of the bank product leads to increase product quality 3.To offer… Continue Reading
This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview. The respondent comprised… Continue Reading
Data on this issue were collected through survey [question naira schedules] and that serves as a primary source of data to complement the secondary materials. These data were analyzed and some interesting revelation were made for e.g. it was discovered the constant randomization of oil pipelines, hoarding of petroleum products,… Continue Reading