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This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of consumer goods in Nigeria. In the study, an attempt was made to review related literature which… Continue Reading
The research study on the effect of sales promotion on the sales of mobile phone lines (A study of MTN lines) The purpose of the study is to investigate the sales promotion in the sales of mobile phone lines MTN in Owerri Metropolis. The purpose is also to Know if customers appreciate the incentive used fro sales promotion. This… Continue Reading
Marketing of church services are established to deliver services to the people of God. Are these services made to satisfy the congregation themselves or the priests. The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language,… Continue Reading
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY As the economy advances, there is a restaurant widening of the gap between producers and consumers, the increase in output of goods and services necessitates. The development of channel of distribution they provide time, place and convenience utility for the goals and services provided. In the view… Continue Reading
This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: a. to identify marketing strategies that can be implemented in order to increase the sales and… Continue Reading
This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to form the study sample. The 83 members of the study sample were given 83 copies of… Continue Reading
This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). The objectives of the study among others include: To find out whether ESUT have good relationship with the public. To examine the level… Continue Reading
This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction. To solve the research problem both primary and secondary data were collected.… Continue Reading
This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to. Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the company. To measure the impact of the… Continue Reading
(CASE STUDY IDEMILI SOUTH LOCAL GOVERNMENT AREA, ANAMBRA) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Nigeria is regarded as a developing country and this informs, the ideas that her rural communities, which are part of the entire political… Continue Reading
This study is mainly to ascertain the effects of road transportation mode on the marketing of consumer goods in Nigeria. The following were the objectives of the study: - To find out how road transportation system help consumers in the distribution of their products in Nigeria. - To know how extend to which road transportation system… Continue Reading
This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales… Continue Reading
This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in Selected Textbook Publishing firms in Owerri. The study seeks to find out how market segmentation and product positioning helps the firms in achieving greater part of it’s sales objectives. In an attempt to carry out the study… Continue Reading
The research work titled “The effect of advertising on consumer preference patterns for malt drinks (a comparative study of Amstel malt and Guinness Malta) in Enugu metropolis, was carried out with objectives. - To determine how advertising has affected the decision to buy, Guinness Malta or Amstel malta. - To determine the brand of… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background of the study The Accountability and transparency has been critical issue in financial management of local government. It has been hampering the performances of the council and has been and is still a yet problem… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background of the study Nigeria as a developing country has evolved from stage to stage since the period of Colonialism. It would be of paramount importance to be acquainted with the history and development of adult education in the… Continue Reading
INTRODUCTION CHAPITRE I : PRESENTATION DE VOLTAIRE La vie de Voltaire La philosophie de Voltaire L’œuvre de Voltaire Résumé de Candide CHAPITRE II : UN BREF APERCU DU SIECLE DES LUMIERE 2.1 L’ histoire générale du XVIIIe siècle 2.2 Le XVIIIe siècle comme un âge des lumières 2.3 Le concept de la philosophie au 18e siècle 2.3.1.… Continue Reading
TABLE DES MATIÈRES INTRODUCTION CHAPITRE 1 : BREF HISTOIRE DU BÉNIN ET DU NIGÉRIA AVANT L’INDEPENDANCE Bref historique du Bénin Bref historique du Nigéria CHAPITRE 2 : LA POLITIQUE EN AFRIQUE L’évolution de la politique en Afrique Le rôle des maîtres coloniaux à l’époque… Continue Reading
TABLE DES MATIÈRES INTRODUCTION CHAPITRE 1 1.1 Le Nigéria : présentation 1.2 L’occident : présentation 1.3 Définition des mots clés CHAPITRE 2 : L’ESCLAVAGE ET LE… Continue Reading
SOMMAIRE TABLE DES MATIERES… Continue Reading
TABLE DES MATIERS INTRODUCTION CHAPITRE 1 : QU’EST-CE QUE LA GASTRONOMIE ? 1.1 Définition et évolution du concept 1.2 But de la gastronomie 1.3 L’importance de la gastronomie 1.4 Les désavantages de la gastronomie CHAPITRE 2 : PRESENTATION DES PEUPLES 2.1 L’histoire des Français 2.2 L’histoire des Yoruba… Continue Reading
TABLE DES MATIERES Introduction CHAPITRE I: VICTOR HUGO : SA VIE ET SES ŒUVRES 1.1 Sa vie 1.2 Ses œuvres 1.3 L’œuvre choisie CHAPITRE II: LES THEMES PRINCIPAUX 2.1 La souffrance 2.2 La peine de mort 2.3 La peur 2.4 Le haine 2.5 La violence CHAPITRE III : LES THEMES SECONDAIRES 3.1 La… Continue Reading
CHAPITRE 1 L’HISTOIRE DES PARTIS POLITIQUES EN FRANCE ET AU NIGERIA Dans le premier chapitre, nous allons étudier d’une façon générale la situation des partis politiques des deux pays c’est-à-dire du Nigeria et de la France. Mais nous allons étudier d’bord le sujet : ¨parti politique ¨. Selon (J U Anyaele 2004 :175). « Un… Continue Reading
TABLE DES MATIÈRES INTRODUCTION CHAPITRE I : LA FRANCOPHONIE ET SA PLACE DANS LE MONDE 1.1 La francophonie : Qu’est-ce que c’est ? 1.2 La francophonie en Amérique 1.3 La francophonie en Europe 1.4 La francophonie en Afrique CHAPITRE II: LA COLONISATION FRANÇAISE : LE CAS DU BÉNIN, DU TOGO ET DE LA CÔTE… Continue Reading
TABLE DE MATIÈRES INTRODUCTION CHAPITRE 1 :QU’EST-CE QUE LA TRADUCTION LITTÉRAIRE? 1:1 La traduction littéraire et technique 1 :2 Traduction et interprétation CHAPITRE 2 : QUE VEUT DIRE LA MODULATION ? 2:1 Sept procédés de traduction 2 :2 la modulation 2 :3 Le types de modulation… Continue Reading