RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU: AN EVALUATION ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with… Continue Reading
(A CASE STUDY FIDELITY, ABA BRANCH) ABSTRACT This study examined the role of product Management of Marketing of Bank Service. Some of the objectives of this study were; to determine the effect of product management Bank on profitability. To offer possible solution and suggestion… Continue Reading
ABSTRACT This study deals on the effect of after sales services on consumer patronage, using PZ as a case study. The historical background and the development of this company this study attempts to evaluate the effects of after sales services such as… Continue Reading
PRODUCT INNOVATION AS AN EFFECTIVE TOOL IN A COMPETITIVE MARKET (A CASE STUDY OF PATERSON AND ZOCHONIS INDUSTRIES PLC ABA) ABSTRACT This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case study, the objective is carrying out, to analyse if product… Continue Reading
THE EFFECT OF MARKET SEGMENTATION AND POSITIONING OF COMPANY PERFORMANCE ABSTRACT This project work was an attempt to investigate the effect of market segmentation and position of company performance. The main objectives were:- The main objectives were: To know what market segmentation and positioning is al about as it involves the company under… Continue Reading
PLC AN EVALUATION ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with their… Continue Reading
SOFT DRINK ABSTRACT This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to create… Continue Reading
ABSTRACT The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South Local Government Area Enugu State). The study was carried out to the wholesales and retails. Data was collected using questionnaire that was distributed to the… Continue Reading
( A CASE STUDY PF J. UDEAGBALA HOLDING NIGERIA LIMITED). ABSTRACT This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala Holding Nigeria Limited. This specific Objective of the… Continue Reading
ABSTRACT This research project is aimed at examining the marketing activities of small-scale businesses as a whole but the manufacturer in a particular. During the course of this study it was discovered that the competitors in small and medium… Continue Reading
(A CASE STUDY OF SKYE BANK ) ABSTRACT This project work is on the impact of information technology in the banking industry. And Sky Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem. The population of the study… Continue Reading
(A CASE STUDY OF CHOKI LABORATORY) ABSTRACT. This study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the following objectives. To determine the impact of promotional strategies adopted by Choki… Continue Reading
ABSTRACT This project work was to investigate the impact of marketing mix in the accomplishment of organizatioal objectives. The main objectives were: 1. To identify the impact of marketing mix in the organization. 2. To identify the different approaches used by… Continue Reading
TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Objectives of Study 1.4 Research Questions 1.5 Significance of the Study 1.6 Scope of the Study 1.7 Limitation of the Study 1.8 Definition of Terms CHAPTER TWO: REVIEW OF RELATED… Continue Reading
ABSTRACT This study which is on trade fair as an instrument the promoting manufactured goods in enugu metropolis, (A case study of asbestors sheet made by emenite Nigeria limited) was carried out due to the following objectives. To determine how trade their can help to stimulate… Continue Reading
FACTORS THAT INFLUENCE CONSUMERS PREFERENCE OF DETERGENT TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2 STATEMENT OF PROBLEM 1.3 OBJECTIVES OF THE STUDY 1.4 THE SIGNIFICANCE OF THE STUDY 1.5 THE SCOPE OF THE STUDY 1.6 RESEARCH QUESTION 1.7 DEFINITION OF TERMS CHAPTER TWO 2.0 REVIEW OF RELATED LITERATURE 2.1 MEANING OF… Continue Reading
ABSTRACT This study is a research into “An Evaluation of Product Positioning for marketing Idomie Breakfast Noodle in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt… Continue Reading
ABSTRACT The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry. The hair saloon firms in Nigeria are expected to be marketing oriented especially in current times when competition is… Continue Reading
CONSUMER PROTECTION LAWS IN NIGERIA AND ITS IMPLICATIONS ON NIGERIAN CONSUMERS PROPOSAL This research project focused on the consumer protection laws in Nigeria and its implications on Nigerian consumers. The researchers utilized both secondary primary data sources in order to gain insight on consumer protection laws in Nigeria and its… Continue Reading
ABSTRACT This project work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care Service Market in Enugu Metropolis. The main objectives were: Establish the impact of the marketing mix on the brand switching behaviour of Hair Care Service Consumer.… Continue Reading
ABSTRACT This project work was designed to study the attitude of consumer towards made in Nigerian goods with special reference to women world boutique in Enugu metropolis. A survey was conducted in five (s) zones to obtain field data. The objectives of the study were to find out the following.… Continue Reading
ABSTRACT This research was designed to investigate the marketing implication of street trading in Abia state urban areas, with Umuahia metropolis as a case study. This study aimed at finding out the underlying forces of street trading. This marketing implication of… Continue Reading
AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN ENUGU STATE FROM 2005 -2010 ABSTRACT This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers” This study tends to establish the impact of the marketing mix on the brand switching behavour of malta drinks, determine. The factors… Continue Reading
ABSTRACT This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product. There was a problem of the tendency of distribution of those petroleum product to the Northern and… Continue Reading