TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1Background of the study 1.2Statement of the problem 1.3Aim and objective of the study 1.4Significance of the study 1.5Scope of the study 1.6Limitation of the study CHAPTER TWO: LITERATURE REVIEW 2.1Marketing concept 2.2Concept of marketing mix 2.3Promotional mix 2.4Concept of trade fair 2.5Importance… Continue Reading
This study examined marketing strategies for winning customer in telecommunication industry. It lightened the techniques on the strategies and effect of various marketing strategies in winning customer and stimulate repeat sales. It also goes further to look into identifying the brand Zain can use against other competitors like GLO, MTN.… Continue Reading
The main purpose of this thesis is to examine the significance of new product development in a competitive environment. In view of this a very popular organization shall be used the Lubcon Ltd. So because new product development is a key or a major factors to profit maximization in an organization existing in a newly innovated replace… Continue Reading
This study researched into consumer satisfaction as a key to industrial growth and development. It examined the significant impact of consumer satisfaction on the industrial growth and development. Marketing survey was conducted to elicit opinion on porously formulated hypothesis. The study discovered that effective consumer… Continue Reading
This research was conducted to find out the impact of internet advertisement on consumer behavior. Ilorin Kwara state was used to carry out the research. A cluster sampling survey method was adopted in conducting this research. Two hundred (200) questionnaires were applied for data collection tables and graph were use with percentage for… Continue Reading
This study examined the impact of strategic planning on sales promotion it highlighted the benefit of companies can derive from an examination of impact of strategic planning on sales promotion. The study went further to discuss the problem associated with impact of strategic planning on sales promotion using Nigeria bottling Company as… Continue Reading
The reforms introduced in the banking sector since 2006 by the central bank in Ghana has changed the sector significantly. The changes include deregulation and minimum capital requirement. These have seen an influx of foreign banks into the Ghanaian market. The influx of more banks in Ghana have paved way for consumers to have multiple… Continue Reading
Healthcare is a very personalized and important service that is globally used which considerably affects economies and the quality of daily lives. In most parts of the world and Ghana, healthcare is experiencing unprecedented growth with changing cost structures and healthcare laws are also evolving. As a corollary, healthcare providers… Continue Reading
The purpose of this study is to examine the influence of Facebook usage on sales performance and explore whether an employee's service behaviour has a mediating effect on the relationship between Facebook usage and sales performance. This study employed an explanatory research design to explain the cause-and-effective relationship among… Continue Reading
TABLE OF CONTENTS Title Page i Certification ii Dedication iii Acknowledgement iv Abstract vi Table of Contents vii CHAPTER ONE: BACKGROUND OF THE STUDY 1.1 Introduction 1 1.2 Statement of problem of the study 3 1.3 Aims and objectives of the study 3 1.4 Significance of the study 4 1.5 Scope of the study 6 1.6 Limitation and constraints of the… Continue Reading
The study was conducted to determine the impact of sales promotion strategies on sales volume In Kenya a case study of MKL Company limited. The objectives of the study were to assess the impact of the sales promotion strategies employed by multichoice Kenya limited on the increasing sales volume in the organization, to identifY the sales… Continue Reading
The research works is to examine the impact of top management team and market information in manufacturing industries (A Case Study of Nestle Nig. Plc.). For the purpose of this study, the researchers has identified the problem formulated the research questions and hypothesis, research design through the use of structured questionnaires. In… Continue Reading
The general belief of an average marketer is that consumers are kings and therefore need to be treated as what they say they are, No company can produced a product without people that will purchase or use the product this make consumer to be number one in the mind of any producer because they are the one that can allow the company to grow… Continue Reading
PROPOSAL DEPOSITS MOBILIZATION THROUGH MARKETING OF BANKING SERVICES Deposit mobilization is the bedrock of the present and future growth of all banks and marketing has been on essential element in the management of modern banking in Nigeria. In purpose of this study is to examine the growth of banking services and to analysis the marketing effect… Continue Reading
PROPOSAL Privatization is a very broad sense may be defined as the transfer of ownership and control right over a firm from the government owned industries to the private sector. Commercialization in the other sense is said to be the withdrawal of government funding from parastatals to enable it operate commercially to fund for its existence of… Continue Reading
PROPOSAL The available theories on organization fail to encompasses effectiveness and efficiency motivation can be viewed as an inner urge that drivers people to work or perform. It is also an energy that boosts the morale of a worker or an employed. This project work will emphasis te role of motivation ion an organization. Chapter one of the… Continue Reading
Environmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional… Continue Reading
PROPOSAL The primary aims of it is research is to take a deep look on how branding and packaging as tools for product differentiation in the marketing of consumer product in Nigeria. Branding is a name, symbol, sign given to a product in order to differentiate from other manufactures products in the market. Packaging is defined as group of… Continue Reading
TABLE OF CONTENTS CHAPTER ONE INTRODUCTION I. I. Background of the study... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1.2. Statement of the problem................................. . . . .. . . . . . . . . . . . . . . . . . . . . . . 2 1.3. Research Objectives... . . . . .… Continue Reading
TABLE OF CONTENTS DECLARATION ................................................................................................................. i APPROVAL ....................................................................................................................... ii DEDICATION… Continue Reading
TABLE OF CONTENTS DECLARATION ................................................................................................................. i APPROVAL ....................................................................................................................... ii DEDICATION… Continue Reading
This research work focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter one deals with, historical background of the study, statement of the problem, purpose of the study, research question, research hypothesis, scope and… Continue Reading
PROPOSAL INTRODUCTION This project, work is intended to deal with the application of promotional strategy to marketing and its contributions to achievement of organization goals with particular focus on the Nigerian hotel industry (wing Kwara hotel as a case study). Attempts will be made to discuss certain vital elements in marketing known as the… Continue Reading
For any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data… Continue Reading
I am writing this project in attempt to investigate on the significance of advertising to business organizations, emphasis on Unilever Nigeria plc, Apapa. In accomplishing the purpose of the study, the followings shall be looked into: In chapter one, we shall look into background of the study, statement of problem, aims and objectives of… Continue Reading