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The focus of this research is in the area of performance-appraisals (PA) systems. Performance-appraisal is a key component of Human Resource Management (HRM) in every organization and one of the most vital responsibilities for human-resources and line managers/supervisors. A well-designed and implemented formal PA system can serve… Continue Reading
Innovation in a company’s products, in addition to product introduction, has been the main factor to differentiate product from competitors’ offerings, and has played an important role in marketing, whilst it is considered as the main selling factor. The main objective of the study is to examine the impact of innovation on sales of… Continue Reading
The purpose of the study is to assess the impact of Training and Development (T & D) on the performance of employees in the Judicial Service. The study concentrates primarily on the employees of the Kumasi High Courts. The study was guided by three (3) objectives which were to find out if there are any T & D programmes for… Continue Reading
The general belief of an average marketer is that consumers are kings and therefore need to be treated as what they say they are, No company can produced a product without people that will purchase or use the product this make consumer to be number one in the mind of any producer because they are the one that can allow the company to grow… Continue Reading
PROPOSAL DEPOSITS MOBILIZATION THROUGH MARKETING OF BANKING SERVICES Deposit mobilization is the bedrock of the present and future growth of all banks and marketing has been on essential element in the management of modern banking in Nigeria. In purpose of this study is to examine the growth of banking services and to analysis the marketing effect… Continue Reading
PROPOSAL Privatization is a very broad sense may be defined as the transfer of ownership and control right over a firm from the government owned industries to the private sector. Commercialization in the other sense is said to be the withdrawal of government funding from parastatals to enable it operate commercially to fund for its existence of… Continue Reading
PROPOSAL The available theories on organization fail to encompasses effectiveness and efficiency motivation can be viewed as an inner urge that drivers people to work or perform. It is also an energy that boosts the morale of a worker or an employed. This project work will emphasis te role of motivation ion an organization. Chapter one of the… Continue Reading
Environmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional… Continue Reading
PROPOSAL The primary aims of it is research is to take a deep look on how branding and packaging as tools for product differentiation in the marketing of consumer product in Nigeria. Branding is a name, symbol, sign given to a product in order to differentiate from other manufactures products in the market. Packaging is defined as group of… Continue Reading
TABLE OF CONTENTS CHAPTER ONE INTRODUCTION I. I. Background of the study... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1.2. Statement of the problem................................. . . . .. . . . . . . . . . . . . . . . . . . . . . . 2 1.3. Research Objectives... . . . . .… Continue Reading
TABLE OF CONTENTS DECLARATION ................................................................................................................. i APPROVAL ....................................................................................................................... ii DEDICATION… Continue Reading
TABLE OF CONTENTS DECLARATION ................................................................................................................. i APPROVAL ....................................................................................................................... ii DEDICATION… Continue Reading
This research work focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter one deals with, historical background of the study, statement of the problem, purpose of the study, research question, research hypothesis, scope and… Continue Reading
PROPOSAL INTRODUCTION This project, work is intended to deal with the application of promotional strategy to marketing and its contributions to achievement of organization goals with particular focus on the Nigerian hotel industry (wing Kwara hotel as a case study). Attempts will be made to discuss certain vital elements in marketing known as the… Continue Reading
For any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data… Continue Reading
I am writing this project in attempt to investigate on the significance of advertising to business organizations, emphasis on Unilever Nigeria plc, Apapa. In accomplishing the purpose of the study, the followings shall be looked into: In chapter one, we shall look into background of the study, statement of problem, aims and objectives of… Continue Reading
TABLE OF CONTENTS Title Page Certification i Dedication ii Acknowledgement iv Table of Content vi CHAPTER ONE: 1.0 Background of the study 1 1.1 Introduction 1 1.2 Problems of Study 2 1.3 Aims and Objective of the Study 5 1.4 Scope of the Study 6 1.5 Limitation of Study 6 1.6 Definition of Term 6 CHAPTER TWO: LITERATURE REVIEW 2.1 Definition of… Continue Reading
TABLE OF CONTENT Title page Certification Dedication Acknowledgment Table of Contents Abstract CHAPTER ONE: INTRODUCTION 1.1 Background of the study 1.2 Statement of problems of the study 1.3 Aims and objective of the study 1.4 Significance of the study 1.5 Scope of the study 1.5.1 Theoretical scope 1.5.2 Geographical scope 1.5.3 Industrial scope… Continue Reading
TABLE OF CONTENTS Title page Certification Dedication Acknowledgment Table of contents CHAPTER ONE: BACKGROUND TO THE STUDY 1.1 Introduction 1.2 Statement of problems 1.3 Aims and objectives of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitations and constraints to the study CHAPTER TWO: LITERATURE REVIEW 2.1 Concept of… Continue Reading
TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Table of content CHAPTER ONE 1.1 Introduction 1.2 Statement of the problems 1.3 Objective of the study 1.4 Importance of the study 1.5 Scope of the study 1.6 Limitation of the study CHAPTER TWO 2.1 Literature review 2.2 Nature and scope of marketing 2.2.1 Importance of… Continue Reading
The project aim at knowing personal selling as a promotional tools in marketing of industrial goods, which provide for detail information about all activities that is going in industrial goods/ products, and also touch the parts of promotional activities like sales promotion, public relation, advertising and publicity which is useful to… Continue Reading
TABLE OF CONTENT CHAPTER ONE: BACKGROUND TO THE STUDY 1.1 Introduction 1.2 Statement of problems of the study 1.3 Aims and objectives of the study 1.4 Significance of the study 1.5 Scope of the study 1.5.1 Theoretical scope 1.5.2 Geographical scope 1.5.3 Industrial scope 1.5.4 Time scope 1.6 limitations and constraints to the study CHAPTER TWO:… Continue Reading
TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0 Introduction 1.1 Background of the study 1.2 Statement of the study 1.3 Objective of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation of the study CHAPTER TWO 2.0 Literature Review 2.1 Concept of sales promotion 2.2 Objectives… Continue Reading
TABLE OF CONTENTS DECLARATION ........................................................................................................................... .i APPROVAL .................................................................................................................................. ii DEDICATION… Continue Reading
TABLE OF CONTENTS DECLARATION .................................................................................................................. i APPROVAL ........................................................................................................................ ii DEDICATION… Continue Reading